This research aims to determine the influence of marketing strategy on sales volume in CV.Rempah Sari in Padang City by using segmenting, targeting, and positioning strategies both partially and simultaneously. marketing is one of the most important functions in the company, where with the right marketing it can determine the sales volume and the position of the company (product) in the market. The data collection technique used in this study is by using questionnaires or questionnaires, namely data collection techniques carried out by providing a set of questions or statements to the leadership of CV.Rempah Sari kota padang. The purpose of this research is to find out how the influence of marketing strategies on the increase in the sales volume of sweet skins in cv.spice sari kota padang. The results of this research show that CV.Rempah Sari has a quality marketing strategy that can meet the needs of consumers.

This study aims to determine how the effect of Growth Opportunity, Liquidity on Firm Value with Capital Structure as an intervening variable. The population in this study are companies in the manufacturing sector listed on the Indonesia Stock Exchange for the period 2016-2020. While the sample in this study was obtained using purposive sampling method so that 30 companies were obtained as samples. The type of data used is secondary data taken through www.idx.co.id. The data analysis method used is panel data regression analysis. Based on the results of the study, it was concluded that partially, Growth Opportunity had a negative and significant effect on Capital Structure. Partially Liquidity has a negative and significant effect on the Capital Structure. Partially, Growth Opportunity has no effect on Firm Value. Partially, liquidity has a positive and significant effect on firm value. Partially, the capital structure has no effect on firm value. Capital structure cannot mediate the effect of Growth Opportunity on Firm Value. Capital structure can mediate the effect of liquidity on firm value

Issues regarding stock returns are important for the company. Because stock returns are used as a measure of company performance by investors to invest in the stock market. This study aims to determine how the effect of EPS, DER, and CR on stock returns with dividend policy as an intervening variable in property & real estate companies listed on the Indonesia Stock Exchange. The sample in this study was taken by purpove sampling method on property & real estate companies listed on the IDX, namely 12 companies with a research period of 5 years from 2016-2020. The results of this study indicate that EPS, DER, and CR have a significant effect on dividend policy. EPS, DER, CR, and dividend policy have no significant effect on stock returns. Dividend policy is not able to mediate EPS, DER, CR to stock returns in property & real estate companies listed on the Indonesia Stock Exchange with a research period of 5 years from 2016-2020.
Keywords :
Current Ratio; Debt to Equity Ratio; Earning Per Share; Divident Policy; Stock Return.