This study aims to examine the effectiveness of the LingoDeer application as a learning medium for basic level Japanese language learners. A quantitative approach was employed using a One Group Pretest Posttest design involving 50 students from the Vocational School of IPB University. The research instrument consisted of pretest and posttest assessments focusing on three key areas: vocabulary, grammar, and reading skills. Based on the results of the paired sample t-test, a significant improvement was found in all aspects after the use of the application, with the average score increasing from 60.97% to 81.25%. The greatest improvement was observed in vocabulary, followed by reading and grammar. These findings suggest that LingoDeer, with its structured learning system, spaced repetition feature, and interactive exercises, can effectively support the development of Japanese language skills at the beginner level. This study is expected to serve as a reference for educators in selecting appropriate technology-based learning tools to enhance language acquisition.

The creative industry has become one of the most strategic sectors in global economic development, including in Indonesia. Hive Studio Agency, a digital creative startup, offers graphic design, website development, and digital solutions such as domain and hosting. Despite significant growth potential, the company faces challenges due to intense competition and a lack of an adaptive business model. This study analyzes the company's strategy using the Business Model Canvas (BMC) approach to identify key elements for improvement. Findings indicate that Hive Studio Agency can enhance competitiveness and sustainability by refining value propositions, optimizing customer relationships, and strengthening key partnerships. The research contributes to developing actionable strategies for Hive Studio Agency and provides insights for other startups in navigating the dynamic digital creative industry.