The purpose of this study is to see how the role of influencers and social media marketing has an impact on the interest of Universitas Pembangunan Panca Budi management students in buying Crocs sandals. This research falls into the associative quantitative category. This research involved 5,695 management students of Universitas Pembangunan Panca Budi Medan batch 2023 and 2024 who are familiar with Crocs sandals. This study used purposive sampling technique and Slovin's formula to select 99 respondents aged 18-25 years from the Management Study Program of Universitas Pembangunan Panca Budi. Primary data and secondary data were collected through literature studies and questionnaires with a Likert scale. Validity and reliability tests were conducted on all statement items; influencer role variables (X1), social media marketing (X2), and purchase intention variables (Y) were declared valid and reliable; multiple linear regression, partial test (T), simultaneous test (F), and coefficient of determination (R2). The classic assumption test of data is used in this study. Based on Multiple Linear Regression Analysis of influencer role variables (X1) and social media marketing (X2), there is a positive correlation to purchase intention (Y). Based on the partial test results (T test), the role of influencers (X1) has a positive and significant effect on purchase intention (Y), with a t value of 3.184 and a significance of 0.002 (smaller than 0.05). Social media marketing (X2) also has a positive and significant effect on purchase intention (Y), with a t value of 3.113 and a significance of 0.002 (smaller than 0.05). Based on the results of the simultaneous test (F test), the influencer role variable (X1) and social media marketing (X2) together have a significant influence on purchase intention (Y), with a calculated f value of 5.717 and a significance of 0.005 (smaller than 0.05). 62.0% of the variation in purchase intention (Y) is caused by the influencer role variable (X1) and social media marketing (X2). Other factors not discussed in this study affect 38.0% of the variation in purchase intention (Y).

This study aims to analyze the effectiveness of the Indonesian Advertising Ethics (EPI) in regulating advertisements in the digital era, based on the gap between regulations and practice in the field. The research utilizes a qualitative approach, employing documentary studies and in-depth interviews to gain a comprehensive understanding of the issue. The results show that the EPI's effectiveness in maintaining fairness, honesty, and responsibility in digital advertising is still weak. This weakness is not due to the substance of the EPI itself, but mainly because of the rapid development of technology, the vast expansion of digital media, low compliance from practitioners, and the self-regulatory approach that relies on the awareness and responsibility of each actor. The study also finds a gap between regulation and practice due to the EPI’s continued use of a framework designed for traditional media, making it less adaptable to digital media's unique challenges. Therefore, the research concludes that a more adaptive, collaborative, and multi-stakeholder approach is required to safeguard advertising ethics and protect the public's interest in the digital era

This research aims to examine the moral values ??contained in the lyrics of the song "For Women Who Are in a Hug" by Payung Teduh using a literary sociology approach. This song was chosen because the lyrics are full of meaning and describe the deep emotional relationship between the male and female characters. Through qualitative analysis, it was found that this song contains the values ??of affection and sincere love, emotional honesty, simplicity, gratitude, and respect for women. These values ??not only reflect healthy personal relationships, but also reflect the social conditions of modern society which is experiencing a crisis of emotional closeness due to the dominance of materialistic lifestyles. The results of this study show that song lyrics as part of popular literary works can be an effective medium in conveying moral and social messages in a subtle but profound manner.

Osha Snack UMKM faces issues related to product defects, which are suspected to arise due to a lack of quality control in the production process. This study aims to identify the causes of product defects, provide improvement suggestions, and determine effective ways to control product quality. Data were collected through interviews with relevant parties and field surveys to gather information on production volume, product defects, and production activities. The data were processed by organizing it into check sheets, performing regression calculations, and analyzing it using scatter diagrams and fishbone analysis. The Statistical Process Control (SPC) method was applied to analyze, control, and improve the production process. The results show a significant relationship between production volume and the number of defective products, with the regression equation Y = 0.0764X and a coefficient of determination R² = 0.9625. The most common type of defect is broken snacks before packaging. In addition, waste products also come from product returns by buyers, which leads to raw material waste and hinders the achievement of production targets. The analysis results suggest that the UMKM should implement quality control measures in the form of process improvements, enhancement of work skills, proper machine maintenance, implementation of SOPs, and improvement of working conditions.

Mangroves are plants whose natural habitat is in coastal areas, they should require the role of coastal communities to manage mangroves. In Pantai Labu District, four types of mangrove plants were found that grow abundantly in the area, namely mangroves (Rhizophora), api-api (Avicennia), nipah (Nypa), and pedada (Sonneratia caseolaris). Although the types of mangroves in this area are quite diverse, unfortunately the community has not utilized them optimally. So far, the community has only taken parts of the mangrove tree trunks to be used as firewood or sold, while the fruit, especially pedada fruit, is often left alone to rot without being utilized. The method in this study uses qualitative descriptive. This study aims to describe and understand the conditions of mangrove utilization and conservation efforts by the community in Pantai Labu District in depth, based on data obtained from observations and interviews with local residents.

Parenting and Child Adoption are crucial aspects of child protection implementation. This article explains suitable parenting patterns for parents to apply to their children. It also highlights child adoption as a subsequent step when no party is responsible for the child's custody. Adoption involves the legal transfer of parental responsibilities and custody from child’s biological family to the adoptive family. There are procedures for carrying out the adoption of a child which must be observed and complied with as outlined by legal regulations. This is intended to safeguard and uphold the child’s rights overall welfare.

This study examines the use of feminist language in the film Barbie and the Three Musketeers (2009) from a sociolinguistic perspective. The film raises the theme of women's empowerment through the main character, Corinne, who struggles to prove that women can also be knights. In this context, the film utilizes dialogue and narrative to challenge gender stereotypes and depict solidarity between women in achieving common goals. This study uses a qualitative descriptive method with a note-taking technique in collecting data from conversations in the film. The results of the analysis show that the language used in the film reflects feminist values, including gender equality, courage, and cooperation between women. In addition, the film also successfully breaks down social barriers that hinder women and inspires viewers, especially the younger generation, to fight against norms that limit their potential. This study suggests the need to develop media content that supports women's empowerment to form a more inclusive and equal perception in society.

This research aims to determine the benefits of assessing attitudes (affective) in Islamic religious education (PAI) lessons in elementary schools. This research uses a qualitative method which aims to gain a deeper understanding of the use of attitude (affective) assessment in Islamic religious education (PAI) lessons in elementary schools. So, the data collection method used uses previous research data, then the data is analyzed using data obtained from relevant sources. After previous research has been analyzed, the conclusion of this research is that although behavioral assessment requires students to behave in accordance with Islamic values, their behavior often does not go well. Teachers tend to focus on skills assessment and face difficulties in creating clear and consistent assessment tools. To overcome this problem, more efforts need to be made to assess the importance of assessment by using assessment and testing tools. Additionally, behavioral assessments should be included in the report card and not just as a formality. In this way, it is hoped that the PAI learning process can be more meaningful and contribute to the formation of students' character as a whole.

Character education has become the primary focus in efforts to develop individuals with strong moral values and ethics. In the context of modern education, character education goes beyond teaching discipline or enforcing rules; it strengthens the core of good personality and fosters positive behaviors in daily life. This paper reviews character education from various perspectives, including the conceptual understanding, implementation approaches in educational institutions, and its impact on shaping a better future generation. By integrating values such as integrity, empathy, honesty, and responsibility, character education plays a crucial role in shaping individuals who are not only academically competent but also ethically sound and capable of making positive contributions to society. Through a profound understanding of these values, educational institutions can play a crucial role in laying a solid moral foundation for future generations.

CV. Madu Apiari Mutiara is a company that operates in the field of derivative honey products such as pure honey, candy, soap, and health products such as propolis and other derivative products which have various shapes and compositions. This condition makes it necessary to have the most efficient spatial layout of work areas and production facilities in order to increase work morale and work productivity in terms of the layout of production facilities. The method used to solve this problem is the BLOCPLAN method. This method can solve facility layout problems in CV Madu Apiari Mutiara production houses with the level of close relationship, area requirements, taking into account the distance of material movement and final layout. The area on CV. Madu Apiari Mutiara is 100 m2, the total area requirement is 70.48 m2. There are 3 alternative layouts in the BLOCPLAN method, the proposed layout chosen is based on the R-Score value which is close to 1, namely the 2nd layout with a material movement distance efficiency of 8.1 meters or 20.9%.