The service program carried out at the Auradherma company which operates in the field of beauty clinic services, the aim to be achieved in this service activity is to provide motivation and direction related to improving employee performance, this activity was attended by all Auradherma employees totaling 50 participants from various work departments which is in Auradherma. Organizational performance is highly dependent on the quality of human resources, and employee performance is influenced by understanding Standard Operating Procedures (SOP) and accurate performance assessments. It is hoped that this service program can have a significant impact on improving employee performance by prioritizing quality and service amidst competition in the beauty business which is currently developing in several regions and is one of the components of society's current needs.

The Covid-19 pandemic has driven major changes in business, with an increase in online activities such as working, studying and shopping. MSME players must adapt to this condition, utilizing digital marketing to market their products. The service team held outreach and training to increase MSMEs' understanding of the benefits of digital marketing, encouraging the use of social media in marketing. Observation, socialization and training methods are expected to increase participants' knowledge in using online media as a marketing tool, open wider market opportunities and increase business income. This activity aims to increase the digital literacy of MSMEs, overcome digital technology obstacles, and strengthen product marketing through digital marketing.

High consumer beautification and high market share potential lead to competition in the make-up industry. The Ministry of Industry stated that the country's make-up industry reached more than 760 companies in 2017 and is targeting significant growth in the make-up industry in 2018-2020. To support this growth, this research was conducted to find out what factors must be considered to increase people's make-up purchases. The focus of this study is the analysis of beauty vloggers, product variations, halal labels, and brand awareness in purchase decisions, using consumer buying interest as a mediator in the makeup industry. Beauty vloggers are presented in this study because, currently many people work as beauty bloggers and they are much loved by the public. Beauty vlogger is a marketing medium that can build positive brand associations through repeated claims about brand attributes and the benefits they offer. Purposive sampling was used in this research sample. Questionnaire: count 100 respondents who meet the requirements as a sample. Multiple linear regression with SPSS 25 was used as a data analysis tool. The results showed that beauty vloggers, product variety, and brand awareness had a positive effect on purchase intention, while the halal label had no effect. Purchase intention, beauty vloggers, and brand awareness have a positive effect on purchasing decisions, while product variations and halal labels have no effect. The path analysis test shows that buying interest is not able to mediate the influence of beauty vloggers, product variations, halal labels, and brand awareness on purchasing decisions

<p>Fokus dari penelitian ini adalah menganalisis keamanan, kepercayaan, harga, kualitas pelayanan pada minat beli pelanggan di kota Semarang pada situs penjualan <em>online</em> di Elevenia. Penentuan sampel dalam penelitian ini menggunakan metode <em>purposive sampling</em>. Kuisioner 100 responden yang memenuhi syarat sebagai sampel. Alat analisis data yang digunakan berupa regresi linier berganda dengan program SPSS versi 23. Berdasarkan hasil analisis dan pembahasan pada penelitian ini diperoleh hasil regresi Y= -1,862 + 0,468 X1 + 0,547 X2 + 0,171 X3 + 0,388 X4 +. Hasil penelitian menunjukkan bahwa: keamanan (X₁), Kepercayaan (X₂), Harga (X₃), dan kualitas pelayanan (X₄) berpengaruh positif dan signifikan terhadap Minat Beli. Studi itu memberikan bukti empiris bagi para marketplace meningkatkan keamanan, kepercayaan, harga, kualitas pelayanan.</p><p><strong> </strong></p><p>Kata Kunci: keamanan, kepercayaan, harga, kualitas pelayanan, minat beli</p>