The digital era has transformed marketing strategies in various industries, including culinary. This research examines the implementation of digital marketing strategies in selling heavy food by STIKES Santa Elisabeth Medan students as part of entrepreneurial practice. Involving 7 students who run an online culinary business for one day. Data is obtained through sales performance analysis. The results show that the use of social media and e-commerce websites increases market reach by 50% and sales by 35% compared to conventional methods. Personalized and interactive content strategies have proven to be the most effective, with engagement rates averaging 20% ??higher. Key challenges include consistent management of digital platforms and adaptation to social media algorithms. Students also face difficulties in time management between studies and business. And also students who are carrying out activities also experience significant improvements in digital marketing and online business management skills. In conclusion, digital marketing provides great opportunities for students to develop entrepreneurial skills and improve culinary business performance. This research provides insight into effective digital marketing strategies for small-scale food businesses and can be a reference for entrepreneurship programs in universities

The development of technology and information is currently very rapid, almost all aspects of human needs have been affected and are instantaneous which are closely related to technology. The negative impact is that some students misuse social media as a tool to commit crimes, for example spreading hoax news, watching content that should not be watched, when given an assignment they prefer to do it using Google rather than having to search for literature that has been provided by the Government in the form of books available in the library. Meanwhile, the positive impact is that it makes it easier for students to manage accurate information. This type of research is a literature review, namely a survey of scientific articles, journals/proceedings, and other literature appropriate to a particular field of research or theory with the aim of obtaining a description and summary. Based on the literature review carried out, 9 articles were reviewed, there were 4 articles which stated that they agreed that the influence of using social media could have a bad impact on student behavior, and there were 5 articles which stated that the use of social media did not have a bad impact on student behavior.

Awareness is a condition where a person understands the rights and obligations that he must carry out. Someone who is aware and understands will definitely carry out their responsibilities seriously (Muldiah, 2023). Studentship also comes from the sub-word student, while student is further divided into two syllables, namely maha and student. Maha means "ter" student means "student", so in the sense student means educated. This means that a student not only studies the field he is studying but also applies it and is able to innovate and be highly creative in that field (Muldiah, 2023). And ethics comes from the Greek word 'ethos' meaning custom. Ethics relates to values, good ways of living, good rules of life and all habits that are adhered to and passed down from one person to another or from one generation to another