It is acceptable if educators who utilize ESC sources as teaching aids continue to center their efforts on ESP. However, people's thought patterns and linguistic behaviors have changed in step with shifts in people's mindsets, particularly those of hotel service consumers who are experts in hotel services. This article focuses on analyzing the lexical meanings and language styles that the hotel business frequently utilizes to market its goods and services online. In addition, the way that hotel visitors write in their remarks on Tripadvisor. The ultimate goal of this research is to give vocational schools the knowledge they need to teach language in a way that corresponds with the forms and styles of communication that are now in use in the hotel sector. This study's methodology is qualitative, employing an ethnographic technique approach to the research design. Zgusta's (1971) lexical meaning was the theoretical frameworks employed in this research. The findings of the study indicate that informative language forms are more frequently employed than contentious ones. Presupposed meaning, evoked meaning, expressive meaning and propositional meaning are the three forms of lexical meaning that are frequently employed in hotel industry and guests’ comments.