The Micro, Small, and Medium Enterprise (MSME) in focus is "Jamu Bu’ne," which operates in the beverage sector, specifically in the production of various traditional herbal drinks (jamu). The MSME, named "Jamu Bu’ne Nurhidayah," is located in Petarukan Village, Taman District, Pemalang Regency. This business produces a variety of herbal drinks aimed at promoting public health. Its product range includes jamu kunir asem (turmeric and tamarind), white turmeric, lempuyang, wejah, bitter herbs, stomach herbal remedies, betel leaf, beras kencur (rice and aromatic ginger), and chili lempuyang.
The mentoring methods implemented include several programs such as creating production and promotional videos as a means of product marketing, preparing simple bookkeeping, developing an organizational structure and business profile to provide information about the business’s background, brief history, vision and mission, and best-selling products to consumers, and developing a digital map presence to improve the online visibility and accessibility of Jamu Bu’ne to a broader consumer base.