Cafes in Jember Regency continue to grow significantly amid increasingly fierce competition among businesses and the rise of MSMEs in the digital era. The culinary industry, particularly the café sector in Jember Regency, has seen significant growth, presenting promising opportunities for café owners and a substantial market. Numerous cafés are spread across various neighborhoods in Jember Regency. This study focuses on how social media can be utilized for customer engagement and promotion. Additionally, entrepreneurial motivation is examined as a factor that can enhance the influence of these elements on business success. To explore the relationships among these factors, data was gathered through questionnaires and analyzed using multiple linear regression techniques. A quantitative survey approach was used to collect information from 100 cafe owners in Jember. The findings showed that social media significantly and positively influenced motivation and company success. In addition, motivation was found to be an intervening variable that strengthens the impact of these elements on cafe business success.

The Bojong Village is one of the villages in Parigi Sub-district, Pangandaran Regency, which has a variety of promising local potentials. Currently, Bojong Village is one of the supporters of the natural tourism sector that supports the world of local-based tourism. However, from a socio-cultural point of view, the community in Bojong Village does not know the history of the village's development in the past, making it difficult for the community to determine the village's anniversary. So that social cohesion is minimally built and it is feared that it will trigger division. The service method carried out in this service was carried out through the participatory action research (PAR) method. The results of the service concluded that the determination of the village anniversary was successfully carried out through several stages, namely: cross-history search, symposium, and panel discussion between figures. Therefore, community development based on local wisdom in the context of determining the anniversary of Bojong Village can be said to be successfully carried out. The results of the service led to the establishment of the anniversary of Bojong Village, a memorandum of understanding of the anniversary of Bojong Village signed by the leaders, and a small book of resume of the history of Bojong Village. The implication of this service is the existence of a village regulation related to the determination of the anniversary of Bojong Village.

The ability of children to recognize the letters of the Qur'an in Taam Darul Huda is still low. Almost all students know hijaiyyah letters, but have not been able to pronounce and write letters without seeing examples. The purpose of this study is to find out how the implementation of introducing the letters of the Qur'an with the media playing flashcards in Ta'am Nurul Huda. This type of research is a case study with a qualitative approach. Data collection techniques were carried out through observation, in-depth interviews and documentation studies. The results of the study show that the implementation of introducing the letters of the Qur'an with the media playing flashcards carried out by teachers at Taam Nurul Huda can actually help students memorize hijaiyah letters. The learning approach designed by the teachers is carried out through four stages, namely the preparation, implementation, self-learning, and evaluation stages.