The main method to encourage women to achieve gender equality is education. Women have greater opportunities to improve their quality of life, fight for their rights, and actively participate in various aspects of life through education. However, social reality shows that women still face various challenges, such as unequal access to education, patriarchal cultural construction, and limited roles in the public sphere. In this article, the importance of education as a way to encourage women to achieve fair gender equality is discussed. Education not only teaches women what they need to know, but also gives them a critical understanding of their roles and potential. In this context, education must be designed inclusively and responsive to the needs of women, taking into account the social, cultural, and historical aspects that affect their lives. Women's education is essential to building a just, equal, and sustainable society because achieving gender equality in education is not just an individual effort; it also requires systemic support from policies, curricula, and a supportive social environment.

The rapid progress in information and communication technology coincides with globalization in the field of human resource management and will determine the status of human resource management in companies now and in the future. The author uses a quantitative research method through a random sampling approach and data collection process through distributing questionnaires. The research sample used 30 staff who were taken randomly from 45 marketing staff. The results of this study indicate that flexibility and innovation behavior factors have an effect on employee retention at PT Jaya Jagat Raya.