This study uses a qualitative method to analyze the optimization of digital branding strategies in enhancing the competitiveness of Islamic banks in the digital economy era. Changes in consumer behavior, advancements in information technology, and increasing competition in the banking sector are the main factors driving the importance of digital branding as a modern marketing strategy. Islamic banks are required not only to comply with Sharia principles but also to adapt to digital transformation dynamics to maintain their relevance. This study explores various elements of digital branding such as digital visual identity, social media interaction, and brand narratives based on Islamic values that help shape positive consumer perceptions. The findings reveal that Islamic banks that consistently implement digital branding strategies are more likely to build customer loyalty, increase brand awareness, and create strong differentiation from conventional competitors. These findings affirm that digital branding is not merely a promotional tool but a strategic instrument in building public trust and brand image in the rapidly evolving digital transformation era.
 
 

The development of digital technologies such as gadgets has grown very rapidly in the last decade, which applications often do not determine the age range for users, especially for children. Today, parents are faced with the dilemma of letting their children use these modern gadgets, which often cause serious addiction or keep them in the dark and risk facing children who know nothing. These problems also occur in MI Miftahul Huda students in the Tulungagung Regency in East Java province. The research was conducted on February 20 to March 20, 2024. This research was only limited to one class, namely class 2 with the dependence of the gadget to be given an alternative game of kinetic sand. The design of this study uses experimental quasy with pre and post design tests. The population in this study were MI Miftahul Huda Pulerejo Tulungagung students who were dependent on gadgets that met the research inclusion criteria. The sample in this study were 23 respondents. The problem of gadget dependency data has a very high level, which will affect the development of children's social skills. For that, a suitable method is needed for analyzing it, the method that has been used is to use traditional games by playing with their peers. Another solution researchers will use the game of kinetic sand to overcome the problem of gadget dependence on children, which has benefits in playing kinetic sand such as for creativity and as a gathering place for socialization. The general objective is to play kinetic sand to develop social skills in children, while the specific goal is to find out whether kinetic sand is the right game tool to overcome gadget dependency problems in primary school-age children. The expected benefits are the proposer researchers can socialize the game of kinetic sand to teachers and guardians of students in elementary school so that after this study ends, the game of kinetic sand can be applied to students or children of primary school age. The plan of this activity will begin with 1) collecting academic data, distributing questionnaires to student guardians, 2) data analysis, 3) testing using kinetic sand games, 4) discussing the results of the trial. The output that will be carried out are scientific publications in accredited national journals or non-accredited national journals.

In realizing the role of students as agents of change, Kuliah Kerja Nyata Tematik Merdeka Belajar Kampus Merdeka (KKNT MBKM) program was held. The KKNT MBKM program is expected to be able to solve problems and advance the community by developing an area and increasing income, through programs that have been created by KKNT group 60 students. This service journal aims to find out the budget needed in each work program carried out by KKNT MBKM UPN Veteran East Java students in Laweyan Probolinggo Village. From the results of the cash receipt and expenditure report, it proves that there is no cash left and shows that the amount of expenditure for work programs is less than the amount of expenditure for the agenda, which is 41 59% with details of 24% for the UMKM ramadhan bazaar, 1% for NIB, 31% for bamboo craft workshops and 3% for branding UMKM products.

Tujuan dari penelitian ini adalah Untuk merumuskan strategi pemasaran yang dapat diterapkan Usaha Roti Daeng agar dapat meningkatkan penjualan. Metode analasisi data menggunakan analisis SWOT dan analisis Matriks SWOT. Hasil penelitian menunjukkan bahwa strategi pemasaran yang dapat diterapkan oleh Usaha Roti Daeng adalah memanfaatkan kemajuan teknologi dengan lebih mengaktifkan website, melakukan promosi melalui media, meningkatkan jumlah produksi, membuka cabang baru, merekrut karyawan khusus mengelolah media sosial, menjaga harga jual tetap terjangkau, karyawan melakukan promosi serta meningkatkan jumlah saran transportasi penjualan roti.