Accurate sales forecasting is essential for retail Micro, Small, and Medium Enterprises (MSMEs) to optimize operations and inventory planning in the digital economy. This study compares the forecasting accuracy between Artificial Intelligence (AI)-based methods (Random Forest, Decision Tree) and traditional techniques (Moving Average, Exponential Smoothing) using 3,600 transaction records from five retail MSMEs over three months. A quantitative experimental approach was employed to evaluate model performance under real-world conditions, including market fluctuations and seasonal anomalies. Evaluation metrics include Mean Absolute Percentage Error (MAPE), Root Mean Squared Error (RMSE), and cross-validation techniques. The findings indicate that the Random Forest model achieves superior accuracy (MAPE = 8.5%) compared to traditional methods (MAPE = 15.2%). Explainable AI (XAI) using SHAP and LIME further enhances transparency and managerial trust. Although traditional methods offer faster computation and ease of interpretation, AI-based models show resilience against unpredictable sales patterns. This research recommends hybrid adoption strategies that balance predictive power with interpretability for MSMEs with limited technical capacity. The results contribute to the discourse on digital transformation and intelligent forecasting in the MSME sectors.

The coffee shop industry in Samarinda City is growing rapidly driven by the hangout culture and increasing coffee consumption. Jay's Coffee, as one of the well-known coffee shops, faces challenges in maintaining customer satisfaction and increasing word of mouth amidst competition. This study analyzes the effect of store atmosphere and experiential marketing on customer satisfaction and its impact on word of mouth. Using a quantitative method with a survey, this study involved 97 Jay Coffee customers selected by non-probability sampling. Data were collected through questionnaires and analyzed with path analysis. The results showed that store atmosphere and experiential marketing have a positive and significant effect on customer satisfaction. A comfortable store atmosphere and interesting experiences increase customer satisfaction, which in turn encourages word of mouth. In addition, store atmosphere and experiential marketing also have a direct effect on word of mouth. Thus, Kopi Jay needs to develop strategies to improve store atmosphere and customer experience to maintain loyalty and improve business competitiveness.

Penelitian ini bertujuan untuk mengkaji dampak eco-efficiency dan pengungkapan emisi karbon terhadap valuasi perusahaan yang tercatat di Bursa Efek Indonesia. Dalam menghadapi persaingan perusahaan yang semakin ketat, perusahaan tidak hanya harus mengoptimalkan pendapatan tetapi juga mempertimbangkan dampak lingkungan dari kegiatan mereka. Gagasan efisiensi lingkungan dan transparansi emisi karbon diantisipasi untuk meningkatkan evaluasi yang menguntungkan investor. Strategi studi yang digunakan adalah pendekatan kuantitatif dengan menggunakan analisis regresi data panel, yang melibatkan 17 perusahaan di dalam industri pertambangan dari tahun 2021 hingga 2023. Temuan tersebut menunjukkan bahwa efisiensi lingkungan dan pengungkapan emisi karbon tidak secara signifikan mempengaruhi nilai perusahaan. Temuan ini mengindikasikan bahwa meskipun perusahaan melakukan praktik ramah lingkungan, skeptisisme investor terhadap kredibilitas pengungkapan dapat mengurangi dampak positifnya. Penelitian ini diharapkan dapat menjadi referensi bagi perusahaan dalam meningkatkan komunikasi mengenai komitmen lingkungan dan bagi investor dalam mempertimbangkan faktor lingkungan dalam pengambilan keputusan investasi.

This study aims to explore the development, challenges, and opportunities of sharia stocks in Indonesia through a literature review method. Sharia stocks are part of the sharia capital market that is growing rapidly along with increasing public awareness of halal investment. This study examines literature from various academic sources, official reports, and related journals to provide a comprehensive understanding of sharia stocks in Indonesia. The results of the study indicate that sharia stocks have great potential in supporting the national economy, but challenges in the form of sharia financial literacy and limited access still need to be overcome.

Baro Gebang Beach has great potential to develop as a sustainable tourism destination. The main challenge in resource management is combining economic growth with environmental conservation. Fintech is present as an innovative solution to support tourism development in this area, by providing access to capital, community-based funding, and increasing operational efficiency. Through P2P lending, local craftsmen in Baro Gebang Beach can expand their businesses, create new jobs, and increase income. This literature review emphasizes the importance of digital literacy and cross-sector collaboration in creating an inclusive and sustainable tourism ecosystem.

Early literacy serves as an essential foundation that plays a crucial role in shaping the cognitive, social, and emotional development of young children. It extends beyond the ability to read and write, encompassing skills such as listening, speaking, and comprehensively understanding information in a holistic manner. In the digital era, these skills have become increasingly critical as children are exposed to diverse forms of information through technology, including digital books, educational applications, and interactive learning videos. Technology presents significant opportunities to support early literacy development in innovative and engaging ways. However, the digital age also poses notable challenges, such as the risk of distraction from entertainment content, exposure to age-inappropriate information, and disparities in access to technology across different social groups. This study aims to deeply explore the strategic role of parents in supporting early literacy development in the digital era, including the strategies they employ, the challenges they face, and the impacts of their involvement. Using a qualitative-descriptive approach, the research analyzes data from in-depth interviews, observations of parent-child interactions, and recent literature on early literacy and technology. The findings indicate that active parental involvement, both through technology-based approaches and traditional methods, significantly enhances children's literacy skills. Nonetheless, the study also identifies various challenges commonly encountered, such as time constraints, low digital literacy among parents, and inequities in technology access. This article underscores the importance of synergy between technological and conventional approaches to create a holistic and sustainable literacy environment. It provides in-depth insights into the critical role of parental support in the digital era and offers practical recommendations to address existing barriers, ensuring that early literacy development proceeds optimally and aligns with contemporary needs. 

This research aims to analyze the skills of providing learning variations to increase the effectiveness of the learning process in early childhood. Early childhood is in a very dynamic development phase, where monotonous teaching methods can hinder their attention and motivation. Therefore, the use of variations in teaching methods, such as changes in activity types, duration, learning media, and interactive approaches, can have a positive impact on children's involvement in learning activities. This research uses a qualitative approach with a literature study method that examines various sources related to variations in learning and their impact on early childhood development. The results of the analysis show that a variety of learning activities can increase children's motivation, prolong concentration, support multisensory learning, and develop children's social and emotional skills. Learning that involves various methods and media allows children to learn through direct experience thereby strengthening their understanding of the concepts being taught. This research concludes that the skill of providing variety in learning not only increases learning effectiveness, but also contributes to children's holistic development. Therefore, it is important for educators to master these skills and apply them consistently in early childhood learning activities.

Da'wah which aims to spread Islamic teachings requires a media that plays a role in supporting its success. This research aims to analyze the use of digital media as a means of da'wah by the Sejuta Pemuda Mosque, Sukabumi, West Java. This research uses a qualitative approach and collects data through interviews, observations, and documentation studies. The research results reveal that the Sejuta Pemuda Mosque uses digital media to promote itself as a solution-oriented mosque that addresses the congregation's needs in line with its functions and roles. The digital media used as a means of da'wah are Instagram and TikTok to inform various da'wah programs and content in mosques. The challenges faced include negative comments from online congregations, a shortage of human resources, and difficulties in generating creative ideas for preaching content. Despite these issues, digital media offers mosques the opportunity to enhance their role as effective missionary centers in the modern era.

Managing plastic waste, which continues to increase, is a global challenge that requires sustainable solutions. One approach that can be applied is community empowerment through making ecobricks. Ecobricks are a method of managing plastic waste by using plastic bottles as containers to fill non-organic waste, thereby producing environmentally friendly building materials. This research aims to identify the impact of community creative empowerment through an ecobrick making program in the context of reducing plastic waste in the local environment. The methods used in this research include a participatory approach through training, counseling and direct observation in the community. The research results show that community involvement in making ecobricks not only contributes to reducing the volume of plastic waste, but also increases environmental awareness and community creativity. In addition, this program has a positive impact on local economic development through the potential use of ecobricks as an alternative construction material. In conclusion, community empowerment through making ecobricks is an effective step in overcoming the problem of plastic waste while empowering communities in a sustainable manner.

Pembelajaran bahasa sunda materi pupuh merupakan keterampilan menulis dan berbahasa dapat mengungkapkan perasaan, pengalaman dan ide-ide yang dituangkan dalam bahan ajar pupuh. Tujuan penelitian ini bertujuan untuk (1) menghasilkan pengembangan bahan ajar pembelajaran bahasa sunda berbantuan microsoft sway pada materi pupuh (2) menguji hasil kelayakan media bahan ajar bahasa sunda materi pupuh berbantuan microsoft sway, (3) mengetahui respon pengguna dengan ujicoba kelompok kecil dan besar terkait media pembelajaran, (4) penerapan rancangan bahan ajar bahasa sunda materi pupuh berbantuan microsoft sway. Jenis penelitian yang digunakan dalam penelitian ini yaitu Research and Development (R&D) dengan model ADDIE (Analysis, Design, Development, Implementation, and Evaluation). Teknik analisis data yang digunakan adalah wawancara, angket, dan dokumentasi. Hasil uji coba pengembangan ini melalui dua tahapan uji coba dengan hasil uji coba kelompok kecil mencapai 82,50%, dengan kriteria sangat valid, dan uji coba kelompok besar dengan hasil mencapai 83,50% dengan kriteria sangat valid. Bahan ajar berbasis microsoft sway yang dikembangkan divalidasi oleh ahli media, materi, ahli bahasa, dan ahli media. Hasil validasi ahli media memperoleh 84,43% dengan kriteria sangat valid, validasi ahli materi memperoleh 86,25% dengan kriteria sangat valid, dan uji validasi ahli bahasa memperoleh 96,66% dengan kriteria sangat valid. Penerapan rancangan bahan ajar bahasa sunda materi pupuh berbantuan microsoft sway memperoleh 89, 11% dengan kriteria sangat baik. Berdasarkan hasil tersebut maka media pembelajaran ini layak digunakan. Dengan menggunakan media pembelajaran microsoft sway dapat memotivasi pembuatan rancangan variasi media dalam membuat bahan ajar, serta penyajian materi dapat mengatasi verbalisme dalam proses pembelajaran.