Pengaruh Digital Marketing Development dan Etika Bisnis terhadap Competitive Advantage pada UMKM di Cikarang
(Latifah Ayu Tiarani, Wita Supira, Arum Nur Fadillah, Dede Farida, Fitri Sri Khairunnisa, Retno Purwani Setyaningrum)
DOI : 10.55606/jimek.v5i2.6348
- Volume: 5,
Issue: 2,
Sitasi : 0 10-Jun-2025
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| Last.13-Aug-2025
Abstrak:
This study explains the impact of digital marketing growth and business ethics on the competitive advantage of Micro, Small, and Medium Enterprises (MSMEs) in Cikarang. MSMEs have competed intensively in this digital era, so it is important to use innovative digital marketing and uphold business ethics to gain customer trust. However, most MSMEs in Cikarang still find it difficult to implement effective digital marketing strategies and business ethics in their daily operations, resulting in low competitive advantage. In the real world, this study uses a quantitative approach by distributing questionnaires to 60 MSME actors in Cikarang. The results show that the development of digital marketing and business ethics simultaneously have a significant influence on the competitive advantage of MSMEs. Although the role of digital marketing is significant, business ethics has a greater influence in shaping the competitive advantage of MSMEs in Cikarang. This means that MSMEs in Cikarang not only need to develop digital marketing, but also must prioritize business ethics to achieve sustainable competitive advantage..
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2025 |
Pengabdian Masyarakat Olahan Cumi Sambel Ijo, Menu Keluarga Sehat, Sebagai Peluang Usaha Rumahan di RT.04 Kelurahan Pantai Amal
(Nurul Hidayat, Monika Martiyoli Urei, Yustinus Jemy, Eka Wulandari, Rehan Aldi Saputro, Rindiani, Susan Nur Fadilla)
DOI : 10.61132/yudistira.v3i3.1953
- Volume: 3,
Issue: 3,
Sitasi : 0 28-May-2025
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| Last.06-Aug-2025
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This community service activity aims to introduce the innovation of processed sambel green squid as an alternative to a healthy family menu based on local potential in RT 4, Pantai Amal Village. This program is carried out through a participatory approach by involving housewives in training, preparation, and nutrition education related to processed squid. The results of the activity showed an increase in participants' knowledge and skills in processing squid into nutritious, hygienic, and visually appealing dishes. In addition to providing health benefits, this innovation also opens up home business opportunities that support family food security. By making optimal use of local marine products, this program strengthens the economic and nutritional value of the daily consumption of coastal communities.
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2025 |
Analisis Kurang Optimalnya Sistem Pompa Hidrolik terhadap Kinerja Hatch Cover di Kapal MV. Emerald Indah dengan Metode USG (Urgency, Seriousness, Growth)
(Adiisty Nur Fadilla, Dirhamsyah Dirhamsyah, Elly Kusumawati, Agus Prawoto, Frenki Imanto, Shofa Dai Robbi)
DOI : 10.55606/jurritek.v4i1.4752
- Volume: 4,
Issue: 1,
Sitasi : 0 30-Apr-2025
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| Last.13-Aug-2025
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This study aims to analyze the suboptimal performance of hydraulic pump system on hatch cover performance on MV. Emerald Indah using USG (Urgency, Seriousness, Growth) method and data collection techniques in the form of observation, documents, and interview. The purpose of this study is to determine the causes, effect and efforts in solving the problems discussed. The results of the study indicate that several factors cause the hydraulic pump system to not function optimally , including dirty filters, leak in the hydraulic pump and pipe, and operation that is not in accordance with procedures. The effect of the suboptimal hydraulic pressure which ultimately becomes the main problem that inhibits the hatch cover opening process. To overcome this problem, improvements are needed such as periodic filter cleaning, replacement of leaking components, and increasing crew understanding of operational procedures. This research is expected to provide insight for related parties in improving the performanceof the hydraulic pump system and the efficiency of the loading and unloading process on ships.
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2025 |
Regulasi Peraturan Daerah Kota Palangka Raya Nomor 09 Tahun 2012 dan dampaknya terhadap Badut Jalanan di Kota Palangka Raya
(Muhamad Aidil, Meysarah Meysarah, Ahmad Rusdie Nur Fadillah, Muhammad Noor Aini, Muzalifah Muzalifah)
DOI : 10.62383/terang.v2i1.745
- Volume: 2,
Issue: 1,
Sitasi : 0 23-Dec-2024
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| Last.27-Jul-2025
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The Regional Regulation of Palangka Raya City Number 09 of 2012 focuses on regulating the use of public spaces and economic activities, including the presence of street clowns as an important element in the city's cultural diversity. Street clowns, who serve as both entertainment and a source of income, face significant challenges due to this regulation, especially regarding permits, locations, and operating hours. Although aimed at creating a neat and orderly urban environment, the implementation of regulations often does not consider the broader social impacts, thereby limiting their mobility and disrupting their income. This research analyzes the impact of Regional Regulation Number 09 of 2012 on the lives of street clowns, by exploring the provisions in the regulation and their responses to the challenges faced. The methods used include literature review and data analysis from previous research, regulatory documents, and related literature. The research results are expected to provide insights into the interaction between government regulations and the lives of the informal sector community, as well as to evaluate the balance between urban planning and the protection of street clowns' rights as an integral part of Palangka Raya's culture.
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2024 |
Analisis Akuntabilitas dan Trasparansi dalam Etika Politik Islam
(Nur Ahmad Al Fai’q, Ahmad Faisal, Nur Fadillah, Kurniati Kurniati)
DOI : 10.62383/sosial.v1i3.403
- Volume: 1,
Issue: 3,
Sitasi : 0 20-Jun-2024
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| Last.24-Jul-2025
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This research aims to explore the application of the principles of accountability and transparency in Islamic political ethics and its influence on good governance. Accountability is an important element in public sector organizations, as regulated in Government Regulation of the Republic of Indonesia Number 8 of 2006 concerning Financial Reporting and Performance of Government Agencies. Transparency, as another key component, ensures openness in the decision-making process and information delivery. These two principles serve as mechanisms to combat rampant corruption in Indonesia, as reflected in the 2010 Corruption Watch Index score. This study uses a qualitative approach with a literature review method, involving the search and analysis of references from relevant books and journals. This analysis aims to understand how Islamic political ethics integrates the principles of accountability and transparency, as well as the challenges faced in their application. The results of the study show that from an Islamic perspective, accountability is seen as a mandate that must be fulfilled with honesty, justice, and transparency. Transparency in Islam emphasizes the importance of honest and thorough disclosure of information to all interested parties. The application of the principles of accountability and transparency in Islamic political governance has the potential to strengthen moral, social, and religious responsibility, as well as increase public trust in the government. However, challenges such as patronage politics, money politics, and corruption are still major obstacles. To overcome this challenge, there needs to be a strong commitment from the government and the community to implement these principles consistently. Thus, this research makes an important contribution in understanding how the principles of accountability and transparency in Islamic political ethics can be applied to improve good governance and combat corruption in Indonesia.
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2024 |
Strengthening Moderation and Arousing Students' Interest in Literacy at SDN Banjiran as Provision for the Future
(Dzikri Muhammad, Tina Nur Aini, Gita Fitria Rusbaningrum, Hafidh Abrar Albar, Nafila Nariswari, Anisa Putri Nur Fadillah, Alif Nur Fadzilah)
DOI : 10.55606/mateandrau.v3i1.2017
- Volume: 3,
Issue: 1,
Sitasi : 0 31-May-2024
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Literacy is an activity that is useful for increasing information, knowledge, and insight. If children are trained and accustomed to reading from an early age, then the character of liking to read will grow in the child. Therefore, the KKN UIN Walisongo Semarang Team held a socialization of strengthening religious moderation and strengthening literacy interest at SDN Banjiran. Where the purpose of this socialization was carried out to provide a deep understanding to teachers and students regarding the importance of religious literacy in forming good and religious children's characters. Religious moderation literacy is the ability to understand, interpret and apply religious teachings in a balanced and tolerant way. Religious moderation literacy also includes the ability to communicate effectively about the values of moderation and to live side by side harmoniously with individuals from various religious backgrounds. In this socialization, learning media such as videos, material summaries in the form of power points and also educational applications are used to convey the values of religious moderation
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2024 |
The Symbolic Meaning In Minangkabau Bukittinggi Traditional Wedding : Semiotics Studies
(Nur Fadilla, Mayasari Mayasari, Hidayati Hidayati)
DOI : 10.61132/sintaksis.v2i1.289
- Volume: 2,
Issue: 1,
Sitasi : 0 05-Jan-2024
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| Last.07-Aug-2025
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Minang or Minangkabau is an ethnic cultural group that adheres to a distinctive customary system, namely the family system according to female lineage which is called the matrilineal system. In Minangkabau culture, marriage is one of the important events in the life cycle and is a very significant transitional period in forming a new small family group for offspring. The purpose of this research is to find out the symbolic meaning in Minangkabau traditional marriage. This research uses a qualitative method and uses the Peirce’s theory. The informants of this study are people who understand Minangkabau culture, such as the coconut of the Minangkabau tribe. Data collection techniques through observation and direct interviews to the field and obtain information from several books and websites. the results obtained were: maminang (applying), rapek sumando (consultation of traditional leaders), malam bainai (attaching henna to the bride), Manjapuik marapulai (picking up the groom), basandiang (side by side). Then the researcher compiles, describes, and writes the symbolic meanings that exist in the traditional Minangkabau wedding steps.
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2024 |
Peningkatan Pelayanan Pemungutan Pajak Bumi Dan Bangunan Oleh BPKPAD Kabupaten Sukoharjo
(Amaliya Firdausa, Defani Rizky Rahmadzani, Denia Nur Fadillah, Sudiyanto Sudiyanto)
DOI : 10.61132/nakula.v2i1.443
- Volume: 2,
Issue: 1,
Sitasi : 0 16-Dec-2023
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| Last.06-Aug-2025
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Land and Building Tax is a levy that must be paid for the existence of land and buildings that provide benefits and socio-economic status for a person or entity who has rights or receives benefits.Collection of Land and Building Tax is revenue from the taxation sector which is the right of the Regional Government as original regional income and is a source of funds to carry out regional development. Cooperation from all implementing officers and the community must be carried out to support an increase in Original Regional Income, especially Land and Building Tax. This type of research falls into qualitative analysis. Qualitative analysis aims to provide an in-depth explanation of a phenomenon by collecting comprehensive data. To understand and explain the land and building tax collection services at the Sukoharjo Regency Regional Revenue and Asset Financial Management Agency, there are several factors that need attention. The results of the research describing the Land and Building Tax collection services during the research show that land and building tax collection by BPKPAD has been carried out in accordance with the expectations of the local community, namely taxpayers. However, maximum results have not been achieved because there is still one problem. This means that there is no definite date for tax collection by the tax collector. It was also found that there were still obstacles in collecting land and building tax at the Financial Management Agency.
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2023 |
Dampak Sikap Narsistik Siswa Terhadap Hubungan Sosial Di Mts Zia Salsabila
(Ade Chita Putri Harahap, Addilla Addilla, Nur Fadillah Butar-Butar, Lania Rojannah Siregar, Ivo Liza Miranda, Dinda Asmidar Tanjung, Silvi Duwi Nitami)
DOI : 10.58192/insdun.v2i2.761
- Volume: 2,
Issue: 2,
Sitasi : 0 05-May-2023
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| Last.07-Jul-2025
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Narcissistic attitudes usually develop in adolescence, where students are looking for self-identity and pay attention to their self-image. Second, social media and popular culture that highlight self-interest and public recognition can also reinforce narcissistic attitudes. Third, the impact of students' narcissistic attitudes can affect their social relations with other people, both in the family, school and community environment. In the school environment, students with narcissistic attitudes tend to pay less attention to the needs and feelings of others, and to focus more on themselves. This can make it difficult for these students to work together in groups or teams, because they tend to want to be the center of attention and take over decisions. In the long term, this can hinder students' ability to develop social skills and build healthy interpersonal relationships. In addition, students with narcissistic attitudes may also experience difficulties in maintaining their social relationships with peers. They tend to be less sensitive to other people's feelings and more easily see others as tools to achieve their own goals. This can cause conflict and tension in social relationships, as well as make it difficult for students to build closeness and trust with others.
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2023 |
Analisis Finansial Penerapan Konsep Green Supply Chain Manajemen Pada Pengolahan Kopi Sidikalang
(Hilma kholilah lubis, Lailanur Fadillah Nasution, Rizqy Fahmi, Purnama Ramadani Silalahi, Khoirul Tamimi)
DOI : 10.58192/populer.v1i4.454
- Volume: 1,
Issue: 4,
Sitasi : 0 04-Jan-2023
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| Last.07-Jul-2025
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Dunia Usaha harus menghadapi persaingan global untuk dapat bertahan di pasaran. Salah satu strategi yang bisa diterapkan dalam mengembangkan penapatan perusahaan, yaitu manajemen rantai pasokan (supply chain management). Tujuan penelitian ini adalah untuk menganalisis Finansial Penerapan Konsep Green Supply Chain Manajemen Pada Pengolahan Kopi Sidikalan. Metode penelitian adalah dengan menggunakan metode obeservasi lapangan. Hasil penelitian juga menunjukkan bahwa dengan menerapkan konsep GSCM, limbah dari pengolahan kopi yang memiliki potensi ekonomi yang cukup tinggi sehingga menambah penghasilan dan tingkat kelayakan bagi pengolahan ini sekaligus. Dengan nilai tersebut, GSCM sangat layak untuk diterapkan guna mendukung agroindustry yang berkelanjutan.
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2023 |