Usaha Mikro, Kecil, dan Menengah (UMKM) memegang peranan penting dalam pembangunan ekonomi Indonesia melalui penciptaan lapangan kerja, pemerataan ekonomi, dan kontribusi terhadap PDB nasional. Namun, dalam industri perawatan kulit lokal yang sangat kompetitif, UMKM menghadapi tantangan yang signifikan, khususnya dalam pemasaran digital dan adaptasi teknologi. Studi ini mengkaji pengaruh pemasaran digital terhadap keunggulan kompetitif UMKM perawatan kulit lokal, dengan menggunakan merek Scarlett sebagai studi kasus. Melalui pendekatan kualitatif deskriptif yang melibatkan observasi non-partisipatif dan studi dokumentasi, penelitian ini mengeksplorasi bagaimana Scarlett berhasil memanfaatkan platform digital, pemasaran influencer, pembuatan konten, dan keterlibatan media sosial untuk memperkuat posisi pasarnya. Temuan penelitian mengungkapkan bahwa integrasi strategi pemasaran digital Scarlett, seperti kolaborasi dengan influencer lokal dan internasional, pemasaran konten yang menarik dan informatif, dan interaksi media sosial yang aktif, secara signifikan meningkatkan visibilitas merek, kepercayaan konsumen, dan loyalitas pelanggan. Strategi-strategi ini telah memungkinkan Scarlett untuk tidak hanya bertahan tetapi juga berkembang di pasar yang jenuh, membuktikan bahwa pemasaran digital merupakan pendorong penting bagi UMKM yang ingin mencapai keunggulan kompetitif yang berkelanjutan. Penelitian ini memberikan wawasan praktis dan teoritis tentang bagaimana UMKM dapat memanfaatkan alat digital untuk meningkatkan merek dan jangkauan pasar mereka di era digital.

The study aims to determine whether there is an influence of entrepreneurship education on student creativity. This study uses a descriptive quantitative approach with a sample size of 36 people. The instruments used are questionnaires and questionnaires. The data analysis technique used is simple linear regression analysis. Based on the results of the data analysis, it is known that there is a significant influence of entrepreneurship education on the creativity of students of the Department of Economic Education, Faculty of Economics and Business, Gorontalo State University. The magnitude of the influence of entrepreneurship education on student creativity is 62.5% and the remaining 37% is influenced by other variables not examined in this study.

This study aims to describe the types of sarcasm found in the comment section of the TikTok account @vadelbadjideh, the types of posts that receive the most sarcastic comments, and the illocutionary speech acts contained in those comments. The research method used is descriptive qualitative, employing documentation techniques by capturing screenshots of comments from the most viewed video posts. The data were analyzed using a pragmatic approach based on Charles Morris’s theory and classified according to Elizabeth Camp’s sarcasm types and Searle’s speech act categories. The results show that lexical sarcasm is the most commonly used form by netizens, followed by propositional sarcasm, sarcasm with the word "like," and illocutionary sarcasm. Viral and controversial posts—such as videos featuring unique movements or connections to public issues—attract the highest number of sarcastic responses. The most frequent illocutionary acts found are assertive and expressive types, indicating that social media users employ sarcasm to express opinions and emotions. This research contributes to understanding the dynamics of digital communication and the role of sarcasm in shaping social interactions on social media platforms.

The set theory approach, which is often used in pure mathematics, can be applied to analyze relations between indigenous communities in Papua. This article maps cultural relations between three main indigenous communities Kamoro, Amungme, and Dani with a mathematical approach. Each community is represented as a collection of unique cultural elements, such as wood carving traditions (Kamoro), mountain beliefs (Amungme), and ancestral mummy traditions (Dani). This analysis involves the concepts of intersection, combination, and complementation to identify similarities, uniqueness, and potential conflicts and synergies between communities. This study found that although there is no direct cultural intersection, the combination of cultural elements shows significant richness. This approach provides a systematic tool for understanding relationships between communities, supporting cultural preservation, and creating social harmony.

Masculinity is a social construct often internalized in society through various forms, including literary works. This study aims to analyze the representation of masculinity in Boy Candra's novel Trauma, particularly through male characters interacting with the protagonist, Kimara. This research employs the approaches of literary sociology, gender theory, and trauma theory to understand how masculinity is depicted. Data were collected through a critical reading technique applied to the novel's text. The analysis reveals that masculinity is represented in various forms, ranging from emotional dominance to expressions of affection, as well as the influence of trauma in shaping gender dynamics. These findings emphasize that masculinity in Trauma is not an innate trait but a social construct influenced by emotional and social contexts. The study contributes to gender studies and Indonesian literature, while also enhancing readers’ understanding of the complexity of masculinity in literary works.

This study analyzes the strategy and development of industry in Indonesia with the aim of identifying the main factors that influence the growth of the industrial sector. This study uses a qualitative method with a literature study through related documents and journals. The results of the study indicate that industrial growth is influenced by economic, social, technological factors, and government policies. These factors include the growth of the manufacturing sector, the availability of skilled labor, investment, and the adoption of Industrial Revolution 4.0 technology. Government strategies such as Making Indonesia 4.0, tax incentives, and infrastructure improvements have played a significant role in encouraging industrial competitiveness in the global market. However, challenges such as limited infrastructure, high production costs that hinder growth, especially for Micro, Small and Medium Enterprises (MSMEs) and product quality that does not meet international standards are still major obstacles. This study concludes that in order to maintain competitiveness, industry must increase innovation, implement new technologies and strengthen the quality of human resources. The active involvement of the government in supporting policies and infrastructure is crucial to encourage sustainable industrial development.

This study analyzes variation skills as a strategy to improve the effectiveness of learning in early childhood. Early childhood has unique characteristics, such as short attention span and high curiosity, so variation in learning is essential to maintain their interest and engagement. Variation includes the use of various methods, media, teaching styles, and activities, which are adjusted to the developmental needs of children. Through a qualitative approach based on literature studies, this study found that variation in learning can improve children's learning motivation, concentration, and social and emotional skills. Variation also supports multisensory-based learning that strengthens conceptual understanding. The conclusion of this study emphasizes the importance of training for teachers to master variation skills in learning, in order to create meaningful and enjoyable learning experiences for early childhood.

The purpose of this study was to determine the process of making shrimp paste in Sendangsikucing Village. The research method used was interview and observation techniques. With the aim of providing a systematic description of the facts and characteristics of the object being studied accurately. The processing of shrimp paste is carried out at home or individually. The processing of making shrimp paste itself begins with drying rebon shrimp, pounding, extracting, fermentation and finishing or printing.

This community service activity is carried out by identifying and inventorying problems with sub-district officials, discussing alternative solutions to problem-solving until the solution is selected, and then making pre-designed drawings, which are then carried out by presenting the results and submitting planning documents. After the pre-design drawings have been discussed and mutually agreed upon, a final renovation design and the required budget plan are created. The results of this Community Service are a Renovation Planning Document for the Petompon Sub-district Hall, which will guide government institutions in building and developing the building.

The purpose of this research is to analyze the effectiveness of Geogebra learning media in solving math problems among students. The method used in this study is the literature review method with a qualitative approach, which involves a literature review of library sources such as books, articles, journals. Data collection techniques were carried out by conducting literature studies and distributing questionnaires and test questions given to 10 students from class 4C in the 4th semester of Mathematics Education at Indraprasta University PGRI, who were considered to represent the entire research subject. The data analysis technique uses descriptive analytic by collecting data then compiling, analyzing and drawing conclusions. The results of this study indicate that Geogebra is less effective in solving mathematical problems due to lack of knowledge about Geogebra and low interest in using Geogebra.