Pinched nerves are a disease experienced by many people in Indonesia. Most suffer during the productive age period of 30-60 years. Sufferers of a pinched nerve will experience that if a pinched nerve occurs in the lower back, there will be sharp pain in one part of the waist, groin, legs, feet, hips or buttocks, and even numbness in the back of the calf or sole of the foot. The aim of this study was to determine the effect of regular swimming on reducing pain in people with pinched nerves. This research design uses direct demonstration and the sampling technique uses incidental sampling. The results of this study were that there was an effect of regular swimming on reducing pinched nerve pain from an initial VAS score of 8 (controlled severe pain) to 2 (mild pain). The conclusions in this study show a significant increase in pain reduction, which is expected in cases of pinched nerves or HNP and good treatment with regular swimming.

<span>Social media has become a global phenomenon that affects various aspects of human life, including for the umkm in the Pedurungan lor Village. In carrying out promotions on Social Media, the public is required to create content that is relevant and interesting to get consumers’ attention. However, due to the minimum and lack of knowledge of the MSMEs in Pedurungan Lor regarding the importance of planning and implementing appropriate promotion strategies on social media, the team proposing community service, the Department of Communication Science, Faculty of Information and Communication Technology, University of Semarang, was moved to do community service to Msmes in Pedurungan Lor Village. , Semarang City, with the title “RISING UP UMKM”. To provide knowledge and skills in terms of promotion on social media, and develop more targeted promotion strategies, improve the quality of content to expand reach.</span>