In the modern era, digital marketing has become the main tactic to make MSMEs more competitive. With a focus on social media, Google My Business (GMB), digital promotions, and collaboration with food delivery platforms, this outreach activity is about the use of digital marketing in Lesehan GBK and Angkringan Ganza MSMEs. These findings indicate important improvements in sales, brand image and market reach. Strategies such as using Instagram for visual content, registering on GMB, special discount promotions, and collaborating with GrabFood and GoFood provide positive contributions. This research emphasizes the importance of digital training for MSME owners to optimize digital platforms. With an integrated approach, MSMEs can develop more competitively in the digital era.

Service activities are carried out to provide assistance and training on the importance of accounting and financial statements to determine the company's performance in terms of finance by utilizing current technological advances. Service activities were carried out at Angkringan Mas Eko in Condongcatur sub-district, Depok District, Sleman Regency. The reason for the dedication due to the lack of competence of business owners in bookkeeping reports in the business being run. The method used in this activity is a method of mentoring and direct training in preparing financial statements using the BukuKas application for business actors. Considered successful when business actors are able to understand the differences before and after being given assistance and training. From the results of the dedication of business actors, they understand the importance of making structured financial statement bookkeeping, by utilizing the BukuKas financial application and alsothe understanding of business owner regarding financial reports that will be prepared in the following year