Digital transformation in the public sector through the implementation of e-government offers significant opportunities to enhance transparency and citizen engagement. This study analyzes the impact of digital transparency on public trust and citizen participation in Southeast Asia, focusing on Indonesia, Malaysia, and Thailand. A conceptual model was developed based on three main theories: Digital Transparency Theory, Institutional Trust Theory, and Digital Divide Theory. The research adopts a Design Science Research approach, utilizing both quantitative and qualitative methods. Data were collected through a survey of 600 respondents and in-depth interviews with 15 key stakeholders. The analysis was conducted using Structural Equation Modeling (SEM-PLS) with SmartPLS 4.0. The results indicate that digital transparency has a significant effect on public trust (? = 0.624), which in turn increases citizen participation (? = 0.538). Government reputation serves as a positive mediator (? = 0.293), while the digital divide acts as a negative moderator (? = -0.146), hindering the effectiveness of transparency in areas with limited digital access. These findings underscore the need for digital literacy strategies and the design of more inclusive e-government systems. The study provides both theoretical and practical contributions to understanding the dynamics of e-government in developing countries and promotes sustainable citizen engagement through equitable digital transparency approaches.

The use of Artificial Intelligence (AI) in digital marketing is rapidly expanding, enabling highly personalized strategies for consumers. However, this advancement also raises serious concerns about data privacy, especially amid varying regulations such as the GDPR (Europe), CCPA (United States), and local policies across Southeast Asia. This study examines how AI technologies like Natural Language Processing (NLP) and predictive analytics can adaptively balance personalization with privacy protection. It also explores the emotional dimension of consumer responses—particularly trust and anxiety—and how these emotions shape perceptions of digital marketing strategies under different regulatory contexts. A mixed methods approach was employed, combining survey data from 400 respondents across three regions and in-depth interviews with 20 extreme-case participants. The analysis utilized tools such as SmartPLS, NVivo, and visual platforms like Tableau AI and MonkeyLearn. Findings reveal that limiting the collection of sensitive data can increase consumer acceptance by up to 23% without compromising marketing effectiveness. Consumer trust emerged as a key mediating factor, while anxiety amplified the demand for transparency. In Southeast Asia, incentive-based strategies were found to be 35% more effective than regulatory approaches. These findings underscore the importance of integrating technological, emotional, and cultural dimensions when designing ethical and context-aware digital marketing strategies.

Globalization has increased the complexity of business, particularly for multinational companies facing the challenges of diversity and inclusion in the workplace. Diversity and inclusion have been recognized as strategic factors that can drive innovation, productivity, and operational efficiency. This study aims to analyze the impact of diversity and inclusion policies on organizational performance in the context of multinational companies. Using a quantitative approach, data were collected through a questionnaire survey involving 200 respondents from various multinational companies. Analysis was conducted using multiple linear regression to measure the contribution of diversity and inclusion policies to organizational performance. The results show that diversity contributes 45% to the improvement of organizational performance, while inclusion contributes 37%. The R² value of 0.6416 indicates that the model can explain 64.16% of the variability in organizational performance based on these two variables. Furthermore, the effective implementation of diversity and inclusion policies has been shown to increase employee engagement by 28% and operational efficiency by 15%. This study emphasizes that diversity and inclusion should be regarded as essential elements in an organizational strategy to enhance competitiveness in the global market. This research contributes to the literature on diversity and inclusion by providing relevant empirical evidence to support strategic decision-making in multinational companies. The study also offers practical guidance for managers in designing more inclusive policies to maximize human resource potential.

Sarana Wijaya is a limited liability company for the procurement of construction goods and services founded by Mr. Tri Pudjiarso and Mrs. Anik Purwamti. On December 21, 2009 in Semarang CV. Sarana Wijaya is located at Jl. West Cinde 9 No. 15 Semarang.The purpose and objective of this company is to run a business that is engaged in establishing and operating companies in the construction of buildings, housing, bridges, roads, railways, dams, reclamation, dredging, docks, drainage, and landscaping. (landscaping) and interior design.The research methodology used by the author is desriptive research type and the research specifications used by the author are descriptive qualitative research. The data source used by the author is the premier data source