<p>Penelitian ini bertujuan untuk mengetahui pengaruh <em>brand ambassador</em>, dan <em>social media ads </em>terhadap <em>purchase intention </em>dengan <em>brand Image </em>sebagai variabel intervening. Populasi dalam penelitian ini adalah para pria yang menggunakan produk skincare <em>Ms Glow </em>di Universitas Esa Unggul, dengan sampel sebanyak 115 responden. Pengambilan sampel dengan menggunakan Teknik <em>purposive sampling </em>dan dihitung dengan rumus <em>Hair</em>.   Teknik pengumpulan data dengan menggunakan kuesioner. Metode analisis yang digunakan pada penelitian ini adalah SEM <em>(Struktural Equation Model</em>) <em>Partial Least Square</em>. Hasil penelitian menunjukkan   variabel <em>brand ambassador </em>dan <em>social media ads </em>melalui <em>brand image </em>berpengaruh positif terhadap <em>purchase intention</em>. Penelitian ini bermanfaat bagi  perusahaan dalam membuat kebijakan dan menyusun strategi. Beberapa strategi yang dapat  dikembangkan perusahaan adalah mempertahankan <em>brand image </em>yang baik di persepsi konsumen, menggunakan <em>brand ambassador </em>yang identik dengan keunikannya untuk mempromosikan produk, serta terus berinovasi dalam mengiklankan atau mempromosikan produknya menggunakan <em>social media ads </em>untuk meningkatkan <em>purchase intention </em>pelanggan.</p><p><em>This study aims to determine the effect of brand ambassadors and social media ads on purchase intention with the brand image as an intervening variable. The population in this study were men who used Ms Glow's skincare products at Esa Unggul University, with a sample of 115 respondents. Sampling using purposive sampling technique and calculated by the formula Hair. Data collection techniques using a questionnaire. The analytical method used in this study is SEM (Structural Equation Model) Partial Least Square. The study results from show that brand ambassador and social media ads variables through brand image positively affect purchase intention. This research is helpful for companies in making policies and developing strategies. Several strategies that companies can develop are maintaining a good brand image in consumer perceptions, using brand ambassadors who are identical with their uniqueness to promote products, and continuing to innovate in advertising or promoting their products using social media ads to increase customer purchase intention.</em></p>

Indonesia is rich in culture. The diverse traditional local cultures provide materials to be explored and linked to mathematics learning. The ethnomathematics is a scientific approach that connects mathematics and culture. This study aims to provide an overview and rationalization of the importance of the role of ethnomathematics in multicultural education. As a result, it can be studied because culture is introduced not only through the social sciences but also through the exact sciences via mathematics. The research method in this study is qualitative, using the systematic mapping study method or systematic analysis study to describe the research mapping on ethnomathematics that has been studied. The following are the findings of the research: (1) Various traditional local cultural media, such as traditional houses, woven products, batik, and others, are the media that are widely studied using ethnographic and descriptive qualitative research. The research subjects were cultural experts or descendants of royal lineages. Very little research provides examples of the use of materials in the classroom and according to their measurement capacity. (2) The ethnomathematics plays a role in a multicultural education by exploring various cultures so that students can get to know the multiculturalism of Indonesian nation. The meaningfulness of the mathematics learning and culture is used to make the learning effective in multicultural classrooms.

Every nation faces increasingly complex challenges. Differences every day meet us. The purpose of this study is to learn from the implementation of multicultural education in four countries. This study uses a qualitative approach with content analysis techniques. The data source comes from 12 English articles obtained from scopus.com with the keywords "Multicultural Indonesia", "Multicultural Singapore", "Multicultural Malaysia", and "Multicultural Thailand". The findings of this study are that multicultural implementation can be carried out through policies and policy practices that must be consistent; the use of real multiculturalism practices; the use of universal values of culture and religion that exist in their respective societies; the use of multicultural music, and the use of the Education curriculum. The results of this study can be used for discussion on the issue of more effective multicultural implementation