This study aims to analyze the influence of Brand Image and Social Media Promotion on Purchase Decisions, with Consumer Satisfaction as an intervening variable in Balisijuk.id in Payakumbuh. In the digital era, a strong Brand Image and effective promotion strategies through social media are important factors in attracting interest and increasing Consumer Satisfaction, which ultimately influences purchase decisions. This research method uses a quantitative approach with purposive sampling techniques. Data was collected through questionnaires distributed to Balisijuk.id consumers. Data analysis was carried out using multiple linear regression models and path analysis to test the direct and indirect relationships between variables. The results of the study show that Brand Image and Social Media Promotion have a significant effect on Consumer Satisfaction. Furthermore, Consumer Satisfaction proved to be an intervening variable that strengthened the relationship between Brand Image, Social Media Promotion, and Purchase Decision. In other words, the more positive the Brand Image and the more effective the Social Media Promotion, the higher the Consumer Satisfaction, which ultimately drives the Purchase Decision. This research provides practical implications for business actors, especially Balisijuk.id, in designing more effective marketing strategies through strengthening Brand Image and optimizing Social Media Promotion to increase consumer satisfaction and purchase decisions Balisijuk.id.

Micro, Small and Medium Enterprises (MSMEs) are business activities that are able to expand employment opportunities, provide broad economic services to the community, play a role in the process of equalizing and increasing community income, encourage economic growth, and play a role in realizing national stability. MSMEs are very important in implementing and maintaining productive and healthy performance. One of those who need an adaptation plan is MSME Goks which is located on Jl. Aru No. 13, Lubuk Begalung Nan XX, Padang City, West Sumatra, 25221. Goks is an ice cream business that offers attractive promotions and has a very affordable price factor. This community service activity begins with surveys and interviews, mapping and identifying problems, formulating solutions, and implementing mentoring activities. The impact of this activity is the expansion of product marketing and business development of Goks Padang MSME actors.
 
 

According to the World Health Organization (WHO) in 2010 reported that 60% of the causes of death of all ages in the world are due to Non-Communicable Diseases (NCDs). Diabetes Mellitus is ranked 6th as the cause of death. Data obtained at the Binjai Army Hospital suffering from type II diabetes mellitus in 2022 there were 430 cases. The purpose of the study is to determine the relationship between long suffering and complications with the Quality of Life of Women With Type II Diabetes Mellitus at binjai Army Hospital in 2022". This study is observational analytic with a Cross Sectional design where the way data is collected at once at the same time until the number of samples is met as many as 120 people. Data were analyzed using simple logistic regression and multiple logistic regression tests.
From the results of the bivariate analysis obtained for a long time suffering there was a significant influence on the quality of life of women with type II diabetes mellitus, where in obtaining an OR value of 2.688 with 95% CI: 1.226 – 5.895, showed that respondents who suffered from ≥ 5 years 2.688 times greater had a poor quality of life compared to respondents who suffered from < 5 years. Based on complications, obtained a p value > 0.05 meaning that it did not have a significant influence between  complications with the quality of life of women with type II DM. It is recommended to health workers to intensify health promotion activities, socialization and provide education about a healthy lifestyle including regulating a healthy diet, controlling blood sugar levels and carrying out sufficient activities to neutralize fat levels and blood sugar levels in the body.