Film serves as a vital medium for reflecting cultural values and functions as an effective tool for intercultural communication. This study explores the differences in communication styles between the Korean and Indonesian adaptations of Miracle in Cell No. 7, focusing on how culture influences the expression of emotions, authority, and moral values through verbal and nonverbal elements. Employing a mixed-method approach, this research integrates qualitative thematic analysis (Braun & Clarke, 2006) to examine key scenes, along with quantitative coding to statistically compare communicative elements. Hall’s (1976) theory of high-context and low-context communication provides the main theoretical framework to understand the intercultural distinctions between the two versions. The results show that the Korean adaptation relies more heavily on gestures (53.33%), such as physical aggression and exaggerated movements, while the Indonesian version (42.86%) places greater emphasis on verbal articulation and religious expression. Dramatic tonal shifts are more common in the Korean version (26.67%), whereas the Indonesian adaptation (28.57%) maintains a more controlled tone of voice. Facial expressions are more exaggerated in the Korean version (6.67%), particularly in scenes involving authority, while the Indonesian characters (9.52%) display subtler and more restrained expressions. Implicit communication, including religious symbolism, is more prominent in the Indonesian adaptation (19.05%), incorporating Islamic prayers and teachings, whereas the Korean version (13.33%) subtly includes Christian elements. This study reveals that while both adaptations reflect high-context communication cultures, the Korean version emphasizes physical expressiveness and hierarchical interaction, while the Indonesian version highlights verbal communication, religious themes, and emotional restraint. These findings reinforce the role of cinema as a medium for identity representation and cross-cultural understanding.

In this digital-based era, it is widespread in all circles to flock to become umkm actors from teenagers, adults and even parents. The growth of MSMEs in Indonesia continues to show a positive trend. The latest data from the Ministry of Cooperatives and SMEs notes that the number of MSMEs in 2024 will exceed 65 million units, with a very wide range of sectors, from culinary to digital technology. In this study, we will discuss in one MSME sector, namely in culinary, sometimes there are many MSMEs that only focus more on sales and income, for this reason, this study will discuss the analysis of the calculation of the cost of production in Es Dawet Idola MSMEs. This research uses a qualitative approach by conducting direct observations at the business location and in-depth interviews with business owners. The main objective of this research is to analyze the calculation of production costs of ice dawet idol so as to provide recommendations for the development of the business.