Assessment of success in achieving high sales targets for a company can be measured from the increase in impulsive buying. To achieve impulse buying behavior, companies must consider factors that can influence this behavior, such as dscount and live streaming. The purpose of this research is to determine the effect of discounts on impulsive buying among consumers of Berhijab.co online shop products in Lumbung, the influence of live streaming on impulsive buying among consumers of Berhijab.co online shop products in Lumbung, as well as the influence of discounts and live streaming on impulsive buying in consumers of Berhijab.co online shop products in Lumbung. This research method uses a survey method with a quantitative approach. The population of this research is consumers of the online shop Berhijab.co. The sampling technique was carried out using a non-probability random sampling method, data was collected by distributing questionnaires to 98 respondents. Data analysis was carried out using simple correlation coefficient analysis, multiple correlation coefficient analysis, coefficient of determination, multiple linear regression analysis, t test, and F test. The results of this study show that: the effect of discounts on impulsive buying is high, the effect of live streaming on impulsive buying is high and The influence of discounts and live streaming on impulsive buying is high.

The problems faced in this study include (1) How is motivation related to the work performance of State Civil Apparatus at the Cipari District Office, Cilacap Regency? (2) How is work discipline related to the work performance of State Civil Apparatus at the Cipari District Office, Cilacap Regency? (3) How is the influence of motivation and work discipline on the work performance of State Civil Apparatus at the Cipari District Office, Cilacap Regency? This study aims to study, find out, and analyze (1) The influence of motivation on the work performance of State Civil Apparatus at the Cipari District Office, Cilacap Regency. (2) The influence of work discipline on the work performance of State Civil Apparatus at the Cipari District Office, Cilacap Regency. (3) The influence of motivation and work discipline on the work performance of State Civil Apparatus at the Cipari District Office, Cilacap Regency. The method used in this study is an explanatory survey, while the technical data analysis is validity testing, reliability testing, descriptive statistics, Inductive Statistical Analysis (Inferential) with Multiple Regression (Multiple Regression). The results of the study inform that (1) Motivation has a positive effect on the work performance of state civil servants at the Cipari District Office, Cilacap Regency. This means that if motivation is increased, then the work performance of state civil servants at the Cipari District Office, Cilacap Regency will also increase. (2) Work discipline has a positive effect on the work performance of state civil servants at the Cipari District Office, Cilacap Regency. This means that if work discipline is increased, then the work performance of state civil servants at the Cipari District Office, Cilacap Regency will also increase. (3) Motivation and work discipline have a positive effect on the work performance of state civil servants at the Cipari District Office, Cilacap Regency. This means that if motivation and work discipline are increased, then the work performance of state civil servants at the Cipari District Office, Cilacap Regency will also increase.