Real Work Lectures (KKN) are a means of application in the development of science and technology, which are carried out outside the university campus within certain time limits, work methods and requirements. The community service offered at the undergraduate level is an effort to increase the content and quality of education for students and to achieve added value in higher education. With the implementation of this community service program, it is hoped that it can develop the role of students in improving their social skills and personality. The purpose of this research is to reveal the role of field studies in developing students' skills. The population and sample of this study were students who participated in the KKN and the community around where the students were held. Data collection methods used are interviews, observation and documentation.
This interview method aims to gather information about the social conditions of the community and the potential that exists in the Tapaan Village. From the research results, it was found that the role of KKN is part of developing student competencies as a form of service to the community, especially in Tapaan Village.

Real Work Lecture (KKN) is a vehicle for the application and advancement of science and technology that takes place outside of school under certain time constraints, work processes, and requirements. Higher Education's Community Service Program is an effort to improve the content and quality of education for students and to gain more added value in higher education by carrying out several program activities, one of which is the socialization of personal branding and graphic design. It is envisaged that by implementing this Socialization, it will be possible to build local potential at the KKN location. The goal of this research was to discover and improve the local potential of the Tapaan Village region. The demographic and sample in this study are MSME-Practitioners and Tapaan Village business owners. Interviews, observation, and documentation were utilized to obtain data. This interview method seeks information about the SMEs that the community lives and the potential that exists in the Tapaan Village. According to the study's findings, the role of KKN is part of growing student competency as a kind of community service, particularly in Tapaan Village.