The Effect of Instagram Account Content @kejadiansmg on Meeting the Information Needs of Its Followers' Traffic". S-1 Communication Science Study Program, Faculty of Information and Communication Technology, University of Semarang. This study aims to explain and find out how the<div>influence of @kejadiansmg Instagram account content on meeting the information needs of their followers' traffic. The method used in this study is a quantitative research method using the Uses and Effect theory. The purpose of this theory is to examine how the audience uses a medium, and one of the effects caused by using the media is that information needs are met. The results of the study explained that the value of the coefficient of determination of Instagram content significantly influenced the variable of meeting traffic information needs by 81.2% while the remaining 18.8% was influenced by other variables outside this study.</div>