The high bounce rate of the SOCO by Sociolla app, reaching 57.8%, and the decline in user engagement indicate a serious challenge in maintaining consumer loyalty amidst highly dynamic digital platform competition. In an era when consumers have many alternatives and high expectations for digital experiences, building meaningful relationships through brand experience is crucial. Brand experience encompasses not only functional interactions but also emotional and sensory dimensions that shape consumer perceptions of service value and quality. This study aims to analyze the influence of brand experience on brand loyalty by including perceived quality and brand trust as mediating variables. A quantitative approach was used through the Structural Equation Modeling (SEM) method on 430 active SOCO app users. The results showed that brand experience significantly influences brand loyalty directly (t=2.195, p=0.014) and also indirectly through perceived quality (t=2.457, p=0.007) and brand trust (t=5.563, p=0.000). Overall, this model explains 62.7% of the variance in brand loyalty. These findings underscore the importance of experiential marketing strategies in increasing customer satisfaction, building trust, and maintaining long-term loyalty. A strong brand experience can create deep emotional connections, strengthen perceptions of service quality, and foster brand trust, particularly in the digital beauty sector, which relies heavily on image and user convenience. Theoretically, this study contributes to the development of brand loyalty models in the digital environment. Practically, the results of this study provide guidance for digital beauty app managers like SOCO to design more immersive, personalized, and consistent user experience strategies to increase customer retention and strengthen their competitive position.

Pharmaceutical packaging plays an important role in maintaining the stability, safety, and effectiveness of drug products during storage and distribution. Drug stability can be affected by various environmental factors such as temperature, humidity, oxygen, and light. Therefore, packaging innovation is a crucial strategy to extend the shelf life of drugs and maintain product quality, especially for sensitive preparations such as injections, transdermal patches, and biologics. This study is a literature review that aims to evaluate the impact of packaging innovation on the physical and chemical stability of pharmaceutical products. This study confirms that packaging selection is not just a technical aspect, but a vital strategy in ensuring pharmaceutical quality. Further research is needed to integrate smart packaging and advanced barrier technologies into modern pharmaceutical distribution systems.

Effective interpersonal communication by teachers supports learning through empathetic, argumentative, and ethical verbal and nonverbal approaches, building students’ motivation, trust, and engagement in an inclusive learning environment. This study aims to understand the interpersonal communication of Islamic Religious Education teachers in establishing positive relationships to support students' academic success. This research uses a qualitative descriptive approach with a case study design to explore interpersonal communication between Islamic Education teachers and students through participatory observation, in-depth interviews, and documentation. Data were analyzed using the Miles, Huberman, and Saldana method, which includes data reduction, presentation, and conclusion drawing. Data validity was maintained through source and method triangulation, member checking, and peer discussions. The results indicate that teachers’ interpersonal communication strategies involve a harmonious blend of verbal and nonverbal communication. Teachers deliver material through lectures, advice, and praise, while reinforcing messages with facial expressions and gestures. Values such as empathy, openness, support, positive attitudes, and equality form the foundation for building strong emotional connections with students. Supporting factors such as extended learning time and school programs also strengthen communication. Despite challenges like large class sizes and negative student perceptions, adaptive and empathetic strategies successfully create a positive and inclusive learning atmosphere. Conclusion: The interpersonal communication strategies of teachers enhance learning through verbal and nonverbal approaches that foster closeness, participation, and a positive atmosphere.

This study examines the beauty of the language of the Qur'an through the balaghah device, especially in the aspect of muhassinat lafziyyah with a focus on the iqtibas technique in QS. Al-Baqarah verse 269. Muhassinat lafziyyah is a form of embellishment of words that beautify the sound, rhythm, and structure of language, while strengthening the message conveyed. One of the important elements in it is iqtibas, which is the citation of the words of the Qur'an or Hadith in another sentence structure without explicitly mentioning the source. This study uses a qualitative approach with a library research method that refers to primary sources such as books on balaghah science, as well as secondary sources in the form of scientific articles and journals. Based on the results of the analysis, QS. Al-Baqarah verse 269 is categorized as a form of Iqtibas Kulli, where the quotation is done in full without changing the words. This verse emphasizes that wisdom is a special gift from Allah that includes depth of knowledge, accuracy of thinking, and the wise practice of knowledge in life. Thus, this study confirms that the beauty of the wording of the Qur'an is not only aesthetically valuable, but also strengthens the content of deep meaning, showing the synergy between the beauty of language and the depth of content in conveying divine messages.

This study aims to analyze the effectiveness of employee performance management at Indomaret Kamal outlets in Bangkalan city, through a qualitative case study. The research method uses semi-structured interviews with an employee to explore their experiences and perceptions related to various aspects of work, including stock management, work relationships, and job satisfaction. The results of the analysis indicate weaknesses in the stock management system, characterized by inconsistencies between online and physical stock data, and lack of adequate supervision from management. This causes some best-selling products to sometimes run out before the next stock replenishment schedule, causing losses in the form of lost potential sales and customer dissatisfaction. In addition to stock problems, employees are also dissatisfied with management supervision which is considered inadequate, which causes difficulties in carrying out tasks and reduces work motivation. In conclusion, this study highlights the need to improve the stock management system, increase more effective and supportive supervision, and employee training programs to improve the effectiveness of performance management at Indomaret. By implementing these recommendations, it is hoped that the effectiveness of employee performance management at Indomaret Kamal can be increased, which will ultimately have a positive impact on company productivity and customer satisfaction.
 

Student learning outcomes are a benchmark for achieving learning objectives in schools, but it is not uncommon for learning outcomes to be one of the problems that are often experienced in various school institutions. Learning problems and school demands cause anxiety, such as difficulty managing study time, anxiety of failing exams and grades below the standard are considered to be problems that are often found in schools. This study aims to determine how junior high school students' learning outcomes are influenced by the school environment and their learning motivation. This study combines literature study methodology with a qualitative approach. Books, journals, and articles relevant to the research topic are examples of research sources. The findings of the study indicate that learning motivation and the school environment have a significant impact on junior high school students' learning outcomes.
 

This study was conducted to evaluate the quality of banana chips products at My Kripis by using the Check Sheet and Fishbone Diagram methods. The main problem found was the high rate of defective products, which reached 3.79% of the total monthly production. The largest type of defect was recorded as inappropriate banana ripeness during the frying process, which amounted to 18 kg out of a total of 37.2 kg of defective products. Data was collected through direct observation and interviews, then analyzed using an inspection sheet to identify the type and frequency of defects. Results showed that the dominant cause of defective products came from raw material factors, such as non-uniform banana ripeness and inconsistent slice thickness. A Fishbone Diagram was used to identify root causes from various aspects, including man, methods, machines, and materials. These findings served as the basis for recommendations to improve the production process, such as standardizing cutting procedures, training operators, and monitoring the quality of raw materials. This research confirms the importance of simple yet systematic quality control for MSMEs to sustainably improve product quality.

The ease of investing in the digital era has driven Generation Z to dominate stock market participation, particularly in blue-chip stocks such as PT Bank Rakyat Indonesia Tbk (BBRI). However, stock price fluctuations influenced by macroeconomic factors, regulations, and global market sentiment make it difficult for investors to make accurate decisions. Decisions based on insufficient information pose a significant risk of loss, especially for novice investors. This study proposes a hybrid LSTM-XGBoost approach for predicting BBRI stock prices, combining the strengths of LSTM in capturing nonlinear time series patterns and XGBoost's effectiveness in reducing prediction errors. The model leverages both historical data and feature extraction outputs from the LSTM model. Future stock price values are then predicted by XGBoost using this combined dataset. The Hybrid LSTM XGBoost model outperforms the individual base models in terms of prediction accuracy, achieving an RMSE of 117.89, MAE of 92.45, and MAPE of 2.21%.

This study examines the tax policies during the time of Abu Yusuf, a prominent Islamic scholar and economist who significantly contributed to the Islamic financial system through his work Kitab al-Khara. The research aims to analyze Abu Yusuf's taxation concepts, their implementation during the Abbasid Caliphate, and their relevance to modern taxation systems, particularly in Indonesia. This study employs a qualitative method with a literature review approach. The findings indicate that Abu Yusuf favored a proportional tax system (muqasamah) over a fixed tax system (misahah), as it is fairer and more adaptable to economic fluctuations. He also emphasized the importance of tax officials' integrity, transparency in tax administration, and strict supervision of tax collectors to prevent corruption. This study highlights that Abu Yusuf’s taxation principles remain relevant in modern taxation systems, particularly in terms of fairness, efficiency, and fiscal transparency.

This study aims to explore the structure and social values contained in the short story Sekotak Cinta Bersampul Koran by Seno Gumira Ajidarma with a focus on how this short story describes the social conditions of society and the inner struggle of the main character. Through a literary analysis approach, this study analyzes the story structure, characters, themes, and storytelling techniques used in the short story. The results of the analysis show that this short story reflects the social alienation experienced by individuals in modern life, as well as the inner conflicts that arise due to social and economic injustice. It also highlights the values of love and sacrifice, friendship and solidarity, and social justice and injustice, leading to a critique of materialistic social norms. A clear plot structure, starting from introduction, conflict, climax, to resolution, supports the delivery of the theme, showing the inner struggle of the main character in finding the meaning of life and love in the midst of social limitations. This research is expected to provide deeper insights into the influence of literature in reflecting social issues and enriching readers' understanding of Indonesian literary works, as well as inviting readers to be more critical in assessing literary works as a reflection of existing social reality.