This study explores the influence of intrapersonal communication patterns on negotiation effectiveness in business environments. Intrapersonal communication, such as self-talk and self-reflection, plays a vital role in emotional regulation and strategic decision-making during negotiations. Using a literature review method, this research analyzes relevant studies to construct a solid theoretical foundation. The findings indicate that managing internal communication enhances confidence, composure, and decision-making accuracy in business negotiations.
 

The study aims to analyze the effectiveness of Radio Republik Indonesia (RRI) Medan as a public information provider in the Utara region. The research uses content analysis, audience engagement, and technical performance evaluation. The results show that despite RRI Medan's success in providing public information, there is potential for improvement in local news and programs. This study contributes to understanding radio media's role in public information and providing specific recommendations for improving RRI Medan's effectiveness.