This study aims to analyze market sentiment towards Gold Financing Products (PKE) in Islamic banking before and after the Trump Effect phenomenon using the text mining method. This technique involves extracting information from unstructured text data to then be visualized and analyzed using the Natural Language Processing (NLP) approach and a RoBERTa-based classification model. Data was collected through web scraping from the X application with the help of API and processed using Google Colab. From a total of 4,074 tweets analyzed, it was found that the majority of public sentiment was neutral (59%), followed by negative (24%) and positive (17%). This reflects the public's tendency to discuss informatively rather than emotionally, although there was a spike in negative sentiment in certain periods indicating sensitivity to global dynamics, especially the impact of the Trump Effect on gold prices. The resulting wordcloud reveals key topics such as gold prices, buying and selling activities, and institutions such as Pegadaian Syariah and BSI. Terms such as "sharia", "riba", and "principles" emphasize the importance of Islamic financial values ??in public perception. The results of this study indicate that text mining-based sentiment analysis is effective in capturing the dynamics of public opinion in real-time and can be a strategic tool for Islamic financial institutions in responding to market changes.

The development of the current era, creates opportunities and challenges for people's lives in increasingly advanced economic development. Likewise in bank financial institutions or watching banks. And by improving the quality of customer service and developing an increasingly advanced economy, the government merged 3 state-owned Islamic commercial banks to become Bank Syariah Indonesia (BSI). Which can have a positive impact in competing globally by prioritizing complete services, wider reach, and better capital. The strategy of Islamic banks must prioritize aspects of justice and sustainability and pay attention to the interests of customers and society in general. For this reason, strategic management is needed so that the policies taken are not on the wrong target. This writing uses a descriptive qualitative method which is sourced from secondary data, namely from reading materials or excerpts from books, articles, journals, or other relevant scientific works as references in this study, especially strategic management. The results can be known, for strategic management to make analysis of challenges and opportunities in order to dominate the market. With proper allocation of resources, in-depth internal and external analysis. Efeective communication, and collaboration with other functional management. Skills learned for high management are essential to ensure maintenance and succeeful growth of the company’s competitive strength in the long term.