Additionally, the corporate sector is undergoing simultaneous changes due to the rapid growth of digital technology. The improvement of customer experience and operational efficiency were the main areas of these adjustments. The goal of this study is to ascertain the advantages of Augmented Reality as a novel technology in relation to marketing and consumer happiness. Approaches to the potential and difficulties of augmented reality were discovered using the literature review technique in a number of business domains, including property, MSMEs, and e-commerce. Augmented reality lowers return rates for specific items, boosts trust, and enhances real-time product presentation. Notwithstanding its advantages, AR has drawbacks that should be taken into account, such expensive technology and the reaction of new users. This body of literature offers a summary of.

The integration of IT Governance and expert system design offers transformative benefits for enhancing library user services. This research employs the COBIT 5.0 framework to align IT strategies with library objectives while developing an expert system tailored for personalized recommendations. The findings indicate that the expert system significantly improves operational efficiency, service accuracy, and user satisfaction by using user profiles to recommend relevant materials and streamline the borrowing process. Testing revealed high user satisfaction levels, with 96.6% finding the system effective and 100% confirming its efficiency. Additionally, IT Governance ensures strategic integration between technological infrastructure and service quality objectives, enabling data-driven decision-making. The study also highlights challenges, such as the need for robust data management and user training, suggesting areas for future improvement. Recommendations include incorporating machine learning to enhance system intelligence, conducting regular evaluations to maintain system relevance, and testing the scalability of this approach across various types of libraries. By integrating IT Governance with an expert system, this research sets a strong foundation for modernizing library services to better meet user expectations in the digital era.

Information Technology (IT) service management plays a critical role in supporting the efficiency and effectiveness of business intelligence processes within modern organizations. This study aims to evaluate IT service governance in Bank Rakyat Indonesia using the Information Technology Infrastructure Library (ITIL) framework. This approach focuses on improving operational efficiency, service management, and aligning IT services with business needs. The research method involves a detailed analysis of service processes and activities based on ITIL stages, ranging from service strategy to continuous improvement. The findings indicate that ITIL implementation significantly enhances IT service management and promotes business intelligence effectiveness within the organization. Recommendations for further development are also provided to improve the quality and speed of IT services in the future.

Pengajaran bahasa Arab, seringkali efektif jika dilaksanakan di luar kelas. Hal inilah yang menjadikan pondok pesantren memiliki nilai tersendiri dalam membuat lingkungannya aktual untuk pembelajaran bahasa. Karena, pondok dapat mendisiplinkan santri dalam membiasakan diri berbahasa. Satu sisi yang perlu dikuatkan, adalah unsur literasi dan pendampingan bagi pengurusnya. Khususnya dalam menyusun bahan ajar, yang akan berkaitan dengan bahasa yang diajarkannya. Kegiatan pengabdian ini melihat sisi potensial dari ponpes al-Ishlah Paciran Lamongan Jawa Timur yang telah memiliki program bahasa, dengan berbagai kelebihan yang bisa ditingkatkan kembali. Hal inilah yang mendorong pengadaan program pengabdian, yang bekerjasama dengan sekolah tinggi sekitar pondok. Pembelajaran di pondok pesantren al-Ishlah menggunakan metode langsung. Rekomendasi yang dihasilkan, yakni: 1) pembelajaran bahasa Arab di luar kelas harus didesain materinya semudah mungkin, khususnya mengenalkan terlebih dahulu hal-hal empiris di sekitar santri. 2) dalam menyusun bahan ajar, sangat perlu pendampingan hingga sesi penyampaian kosakata.