This research analyzes the application of Voice of Customer (VoC) in Customer Relationship Management (CRM) strategies in leading Indonesian digital platforms, namely Tokopedia and Gojek. In the competitive digital era, the company's ability to understand and respond to customer expectations is crucial for maintaining relevance and competitiveness. CRM, as a customer interaction management strategy, is significantly strengthened by VoC, which involves a systematic process to capture customer feedback to understand their expectations and perceptions of products, services, and brands as a whole. Using a qualitative approach and descriptive analytical methods, this study utilizes secondary data from various reliable sources. Empathy Map is used to map the customer experience based on "Think & Feel", "See & Observe", "Say & Do", and "Hear & Listen". Results show both companies commit to VoC for service development, integrating digital channels for feedback, and applying customer-centricity. Tokopedia focuses on shopping experience and product quality with structured, long-term VoC. Gojek emphasizes service timeliness and partner professionalism with direct, adaptive VoC. Consistent VoC enables proactive and predictive CRM. This research contributes to CRM literature in Indonesian digital companies.

TROBOS Aqua magazine is a media that contains various information about marine agribusiness and fisheries. The creation of TROBOS Aqua is a reason related to the form of commitment and also a clear manifestation of the progress of marine and fishery agribusiness. The emergence of this national media is also a form of breakthrough among other agribusiness publications. TROBOS Aqua magazine created a website to make it easier to get information related to Indonesian marine and fishery agribusiness. The purpose of the TROBOS Aqua website is to invite all readers and all parties to pay more attention, observe and provide criticism and suggestions for the benefit of advancing agribusiness development in the marine and fisheries sector in Indonesia. In using a good website, an evaluation is carried out on the website in order to find out the problems that exist on the website. The purpose of doing research on the TROBOS Aqua website is to evaluate the problems that exist on the website and redesign the evaluation results with the Heuristic Evaluation method.