This research is entitled Determinants and Strategies of Enhancing Economic Growth in Jambi City. The objectives of this research are: (1) to analyze the conditions of economic growth, population, infrastructure, Human Development Index (HDI), investment, and capital expenditure in Jambi City; (2) to examine the effects of population, infrastructure, HDI, investment, and capital expenditure on economic growth in Jambi City; and (3) to formulate strategies to enhance economic growth in Jambi City. The results of the study indicate that there is a relationship between the population, infrastructure, HDI, investment, and capital expenditure with economic growth in Jambi City period 2004-2023 with percentage of contribution on 69.12%. Based on multiple linear regression analysis, these variables collectively have a significant and positive effect on economic growth in Jambi City during the 2004–2023 period. Partially, population, HDI, investment, and capital expenditure show a significant and positive influence, while infrastructure has a positive but not significant effect. Using the Analytical Hierarchy Process (AHP), the recommended strategies for enhancing economic growth in Jambi City include the development of basic infrastructure, facilitation of investment, support for regional leading sectors and UMKM, and human resource development.

This study aims to identify the relationship between Social Media Addiction and Sleep Quality of Jambi University Psychology Students. This study uses quantitative research with a correlational test approach. The sampling technique was random sampling with the study population consisting of 88 Jambi University Psychology students class of 2024. Data collection was carried out through questionnaires distributed to 88 students of the Jambi University Psychology Department. Data analysis includes two approaches: (1) descriptive analysis, 2) normality testing, 3) validity and reliability testing, and 4) hypothesis testing using Spearman's rho correlation. Based on the results of the analysis in this study, it shows that there is no relationship between Social Media Addiction and Sleep Quality of Psychology Students of Jambi University (UNJA). This is evidenced by the p value having a value of 0.402. The p value has a value greater than 0.05 so that the Working Hypothesis (H1) is rejected and the Null Hypothesis (H0) is accepted.

This study aims to determine the effect of Green Product on Repurchase Intention mediated by Brand Image at Fore Coffee in Makassar. The type of research used is explanatory research, which tests causal relationships between variables through hypothesis testing. The sampling technique employed is non-probability sampling using the purposive sampling method. The sample consists of 106 respondents. Data were collected through questionnaires, and data analysis was conducted using Partial Least Square (PLS) with the help of SmartPLS 3.0 software. The results of the study indicate that (1) Green Product has a positive but not significant effect on Repurchase Intention, (2) Green Product has a positive and significant effect on Brand Image, (3) Brand Image has a positive and significant effect on Repurchase Intention, and (4) Green Product has a positive and significant effect on Repurchase Intention through Brand Image.
 
 

An effective educational process involves three main components: learning, teaching, and learning. Learning is defined as the modification of behavior through experience, which includes changes in individual abilities. Teaching is an activity carried out by educators to transfer knowledge and skills to students, while learning is the interaction between educators and students in creating a conducive learning environment. This article discusses the definition, principles, and general procedures in learning, teaching, and learning. These principles include attention, motivation, activeness, direct involvement, repetition, reinforcement, and use of teaching materials. The learning procedure consists of introductory components, core activities, and closing. By understanding and applying these principles and procedures, it is hoped that the learning process can take place optimally and produce positive changes in students.
 
 

This research aims to determine the influence of Member Card promotions and social media on customer loyalty at the Kaku Food Borong branch Makassar City. The data used in this research is primary data of 100 samples. This type of research is included in quantitative research. The population in this study were all consumers who had shopped at the Kaku Food Borong branch in Makassar City and had a Member Card. Data collection was carried out using documentation and survey methods using questionnaires. The data analysis technique uses SPSS Version 29 analysis. The results of this research show that the Member Card promotion has a partially positive and significant effect on the loyalty of Kaku Food customers the Borong branch in Makassar City, then social media has a partially positive and significant effect on the loyalty of Kaku Food customers at the Borong branch in Makassar City. Simultaneously, Member Card promotions and social media influence customer loyalty at the Kaku Food Borong branch in Makassar City.

This research aims to determine the influence of extracurricular horse riding on the formation of brave, confident and responsible characters in students at the ZIIS modern Islamic boarding school and examine the psychological relationship that exists between students (horse riders) and horses. The research method uses mixed methods research by collecting, analyzing, and combining quantitative and qualitative research methods in a series of research. The samples taken for research were 25 male students and 25 female students. Each student was given a questionnaire containing questions regarding character formation after participating in equestrian extracurriculars. The results of observation data, interviews and questionnaires confirmed that an index in the range of 80% - 100%. The conclusion is the strong agreement among  respondents in the questionnaire that equestrian extracurriculars can form brave, confident, responsible characters and can form a psychological relationship between horse riders and horses.

This exploration plans to decide and break down the impact of item quality on the fulfillment of Oppo Reno Cell phone clients in Maiwa Area, Enrekang Regime. To decide and break down the impact of cost on client fulfillment of Oppo Reno Cell phones in Maiwa Area, Enrekang Regime. This sort of exploration is enlightening quantitative, by conveying surveys with an example size of 110 respondents or Oppo Reno cell phone clients in Maiwa Locale, Enrekang Regime. Then, at that point, the information investigation utilized is numerous direct relapse examination. The consequences of this study are that there is a positive and critical impact between item quality on the fulfillment of Oppo Reno cell phone clients in Maiwa Locale, Enrekang Regime. There is a positive and huge impact among cost and client fulfillment of Oppo Reno cell phones in Maiwa Locale, Enrekang Regime. In light of the consequences of exploration utilizing the F test, it shows that item quality and cost all the while altogether affect the fulfillment of Oppo Reno cell phone clients in Maiwa Area, Enrekang Regime.

Language as an object of linguistic study is an arbitrary sound symbol system used by members of a social group to cooperate, communicate, and identify themselves. Language has several characteristics or properties as follows: Language is a system, Language is in the form of symbols, Language is sound, Language is meaningful, Language is arbitrary, Language is conventional, Language is productive, Language is unique besides being universal, Language is dynamic, and Language is humane and varied. One of the advantages of humans is the intellect that is inherent in every human being. Human intellect can be used and empowered with the help of language. Including in everyday life, anyone or anywhere, humans as social beings cannot avoid the use of language, either in writing or orally. As a linguistic science, linguistics has experienced stages of development like other sciences, the stages of development in question include; the stage of speculation, the stage of observation and classification, and the stage of formulating theories. The method used in this article is a literature study, with data collection from various sources such as books, journals, and existing research. The data is analyzed critically to support research propositions and ideas.

This research aims to determine the influence of Brand Awareness and Electronic Word of Mouth Marketing on Repurchase Intention through Customer Satisfaction as an Intervening Variable in Erigo Fashion in the Shopee Application on Students of the Faculty of Economics and Business, Makassar State University. The data used in this research is primary data of 100 samples. This type of research is included in quantitative research. The population in this study were students from the Faculty of Economics and Business, Makassar State University who had made purchases from Erigo Fashion on the Shopee Application. Data collection was carried out using documentation and survey methods using questionnaires. The data analysis technique uses PLS (Partial Least Square) analysis. The results of this research show that brand awareness and electronic word of mouth have a positive and significant influence on customer satisfaction with Erigo fashion in the Shopee application. Furthermore, customer satisfaction also has a positive and significant impact on repurchase intention. Brand awareness does not have a significant influence on repurchess intention, and electronic word of mouth does not have a significant influence on prepurchess intention. Apart from that, brand awareness influences repurchase intention through customer satisfaction as an intervening variable, while electronic word of mouth also influences repurchase intention through customer satisfaction as and intervening variable.
 
 

Abstract. This study presents a web-based system for identifying traditional herbal leaves using K-Nearest Neighbors (KNN) and image processing techniques focused on analyzing leaf shape and color. The dataset used consists of images of various types of herbal leaves, providing a basis for classification and medicinal benefit information retrieval. The system was tested with multiple leaf samples to assess accuracy, speed, and effectiveness in identifying leaf types based on visual characteristics. Results show that the system can recognize different types of herbal leaves and display information on their medicinal properties in a user-friendly interface..