This research aims to determine the influence of Member Card promotions and social media on customer loyalty at the Kaku Food Borong branch Makassar City. The data used in this research is primary data of 100 samples. This type of research is included in quantitative research. The population in this study were all consumers who had shopped at the Kaku Food Borong branch in Makassar City and had a Member Card. Data collection was carried out using documentation and survey methods using questionnaires. The data analysis technique uses SPSS Version 29 analysis. The results of this research show that the Member Card promotion has a partially positive and significant effect on the loyalty of Kaku Food customers the Borong branch in Makassar City, then social media has a partially positive and significant effect on the loyalty of Kaku Food customers at the Borong branch in Makassar City. Simultaneously, Member Card promotions and social media influence customer loyalty at the Kaku Food Borong branch in Makassar City.

This exploration plans to decide and break down the impact of item quality on the fulfillment of Oppo Reno Cell phone clients in Maiwa Area, Enrekang Regime. To decide and break down the impact of cost on client fulfillment of Oppo Reno Cell phones in Maiwa Area, Enrekang Regime. This sort of exploration is enlightening quantitative, by conveying surveys with an example size of 110 respondents or Oppo Reno cell phone clients in Maiwa Locale, Enrekang Regime. Then, at that point, the information investigation utilized is numerous direct relapse examination. The consequences of this study are that there is a positive and critical impact between item quality on the fulfillment of Oppo Reno cell phone clients in Maiwa Locale, Enrekang Regime. There is a positive and huge impact among cost and client fulfillment of Oppo Reno cell phones in Maiwa Locale, Enrekang Regime. In light of the consequences of exploration utilizing the F test, it shows that item quality and cost all the while altogether affect the fulfillment of Oppo Reno cell phone clients in Maiwa Area, Enrekang Regime.

This research aims to determine the influence of Brand Awareness and Electronic Word of Mouth Marketing on Repurchase Intention through Customer Satisfaction as an Intervening Variable in Erigo Fashion in the Shopee Application on Students of the Faculty of Economics and Business, Makassar State University. The data used in this research is primary data of 100 samples. This type of research is included in quantitative research. The population in this study were students from the Faculty of Economics and Business, Makassar State University who had made purchases from Erigo Fashion on the Shopee Application. Data collection was carried out using documentation and survey methods using questionnaires. The data analysis technique uses PLS (Partial Least Square) analysis. The results of this research show that brand awareness and electronic word of mouth have a positive and significant influence on customer satisfaction with Erigo fashion in the Shopee application. Furthermore, customer satisfaction also has a positive and significant impact on repurchase intention. Brand awareness does not have a significant influence on repurchess intention, and electronic word of mouth does not have a significant influence on prepurchess intention. Apart from that, brand awareness influences repurchase intention through customer satisfaction as an intervening variable, while electronic word of mouth also influences repurchase intention through customer satisfaction as and intervening variable.