This research is motivated by the importance of promoting environmentally friendly behavior (Employee Green Behavior) in the state-owned construction service industry. The study aims to examine the influence of Green Organizational Culture (GOC), Green Work Engagement (GWE) and Green Human Resource Management (GHRM) as the antecedent of EGB. The research methodology employs a quantitative approach through surveys conducted with employees of construction service companies under state-owned enterprises (BUMN). The sampling technique used in this study is simple random sampling, involving a total of 386 permanent employees from construction companies. The analysis method utilized in this research is Structural Equation Modeling (SEM) based on Partial Least Squares (PLS), using the SmartPLS 3.0 analysis tool. The results indicate that GHRM, GOC, and GWE directly influence EGB. These findings reinforce the AMO and NAM theories. This research contributes theoretically to the literature on sustainable human resource management and provides practical benefits for companies sustainable strategies.

This study aims to analyze the logo of the State Islamic University of North Sumatra (UINSU) using Charles Sanders Peirce's semiotic approach. Peirce's theory divides signs into icons, indexes, and symbols, and views meaning through a triadic process: representamen, object, and interpretant. With a qualitative approach, this study identifies visual elements in the UINSU logo and interprets their meaning based on the context of Islam, science, and nationalism. The results of the analysis show that each visual component, whether shape, color, or typography, contains deep philosophical and ideological meanings and represents the identity and institutional vision of UINSU.

This research was carried out based on data saying that Elzatta in the period from year to year experienced an increase in percentage as the brand with the best quality, it's just that in 2019 it experienced a slight decrease in numbers, this might have been due to the Covid-19 pandemic that hit the Indonesian nation at that time and of course slightly affected the brand process at Elzatta. Thus, based on the results of the initial observations and analysis above, which found a uniqueness in Elzatta using a sharia marketing strategy for their products, the researcher was compelled to describe this phenomenon, namely related to the Islamic marketing strategy implemented by the Elzatta store so that it continues to exist in the face of real world business competition
This research uses a type of qualitative research by using data collection methods in the form of observations, interviews, and documentation. The technique of analyzing the data is by filtering the data, presenting the data, and cross-checking the data. While testing the validity of the data is done using triangulation techniques.
The results of this study found that: 1. Elzatta's product sharia marketing strategy was carried out with three main strategies, namely: (1) Market segmentation; (2) Targeting and Positioning; and (3) combination strategy which includes: strategy in maintaining the product; price range strategy; strategy in choosing a point of sale; strategy in the field of product promotion; strategy in HR management; strategy in the easy shopping process; strategy in the marketing process through social media. 2. Supporting factors for the sharia marketing strategy for Elzatta products are due to several factors, namely: Maintaining service quality; Understanding customer needs and company needs through SWOT analysis; Neat employee appearance; Responsiveness in helping customers online/offline; Providing supplies/training to employees/SPG; Sensitivity to the development of global business competition. 3. The inhibiting factors for Elzatta's sharia marketing strategy are internal and external factors. Internal reasons, including: capital, promotion constraints in the field. Meanwhile, these external factors include: price competition and the promotion strategy of Elzatta Jambi's competitors.

Smartphone tidak lagi dipandang sebagai barang mewah, gaya hidup masyarakat modern ini membuat smartphone menjadi salah satu kebutuhan untuk berkomunikasi sehingga pertumbuhan bisnis counter handphone semakin ketat khususnya di kota semarang. Penelitian ini bertujuan untuk menganalisis pengaruh kualitas layanan, kualitas produk, dan persepsi harga terhadap kepuasan pelanggan pada counter handphone Bintang Mas Seluler Semarang.Jenis penelitian ini adalah Explanatory Research yaitu penelitian berdasarkan hubungan kausalitas antar variabel. Populasi dalam penelitian ini adalah pelanggan Bintang Mas Seluler Semarang. Sampel pada penelitian ini sebanyak 96 responden. Teknik pengambilan sampel menggunakan teknik non random sampling dengan metode purposive sampling dengan berdasarkan kriteria yang sudah ditentukan. Jenis data menggunakan data primer dan sekunder, primer yaitu kuesioner, wawancara dan sekunder yaitu jurnal, buku yang terkait. Pada penelitian ini menggunakan program SPSS versi 26.Hasil penelitian ini menunjukan bahwa variabel kualitas layanan, kualitas produk dan persepsi harga berpengaruh positif dan signifikan terhadap kepuasan pelanggan Bintang Mas Seluler Semarang dari ketiga variabel bebas tersebut nilai koefisien yang dominan berpengaruh terhadap kepuasan pelanggan adalah variabel persepsi harga, pelanggan menilai persepsi harga yang ditawarkan oleh Bintang Mas Seluler Semarang baik. Penelitian ini memiliki nilai koefisien determinasi sebesar 83,1%, sedangkan sisanya dapat dijelaskan oleh variabel lain yang tidak terdapat dalam penelitian ini.

Pemilihan karyawan terbaik merupakan aspek manajemen kinerja yang sangat penting karena memberikan informasi yang berguna dalam pengambilan keputusan manajemen personalia seperti promosi, pelatihan, kompensasi, dan keputusan lainnya.
Tujuan dari penelitian ini adalah untuk menghasilkan sistem pendukung keputusan dan mempermudah dalam pemilihan karyawan terbaik menggunakan metode Simple Additive Weighting (SAW) pada PT. KAO Indonesia cabang Padang. Menyeleksi karyawan terbaik tidak hanya sekedar menyeleksi dan menugaskan karyawan yang tepat, tetapi penting bagi manajemen untuk menyusun kebijakan yang matang agar dapat memotivasi dan mengembangkan karyawan. Dalam memilih karyawan terbaik PT KAO Indonesia, permasalahannya adalah sulitnya pengambilan keputusan oleh bagian HRD dikarenakan proses pembukuan dilakukan secara manual dan banyaknya jumlah karyawan, yang menyebabkan waktu proses yang lama dalam pengambilan keputusan. Pemilihan karyawan terbaik pada PT KAO Indonesia berdasarkan kriteria yang diberikan yaitu : absensi, tes online, pencapaian insentive, dan space share. Penelitian ini menggunakan pengujian black box yang menggunakan beberapa perancangan uml seperti :use diagram, activity diagram, sequence diagram, dan calss diagram. Adapun metode pengembangan yang digunakan adalah SDLC menggunakan model waterfall. Hasil penelitian ini berupa sebuah sistem berbasis desktop.