This study aims to examine the effectiveness of the LingoDeer application as a learning medium for basic level Japanese language learners. A quantitative approach was employed using a One Group Pretest Posttest design involving 50 students from the Vocational School of IPB University. The research instrument consisted of pretest and posttest assessments focusing on three key areas: vocabulary, grammar, and reading skills. Based on the results of the paired sample t-test, a significant improvement was found in all aspects after the use of the application, with the average score increasing from 60.97% to 81.25%. The greatest improvement was observed in vocabulary, followed by reading and grammar. These findings suggest that LingoDeer, with its structured learning system, spaced repetition feature, and interactive exercises, can effectively support the development of Japanese language skills at the beginner level. This study is expected to serve as a reference for educators in selecting appropriate technology-based learning tools to enhance language acquisition.

The Business Model Canvas (BMC) is a crucial tool for mapping out strategic components of a business. This paper examines the application of BMC in the creative package business within the digital creative industry. The study aims to understand how value propositions, customer segmentation, revenue streams, and other elements interact to drive innovation and competitiveness. Using qualitative methods, including literature reviews and case studies, the research identifies key insights for optimizing BMC elements to improve business performance in this sector. The findings highlight the importance of continuous adaptation to market trends and leveraging digital platforms for marketing and distribution.