This study explores the concept of Ethno-Eco-Design as a strategic approach to empower literapreneur start-ups in the screen printing and apparel industry in Semarang. Based on preliminary surveys and related studies, these start-ups face two major challenges in 21st-century entrepreneurship: low ecological awareness in their production and business practices, and limited market segmentation, particularly in reaching millennial consumers. Using a participatory action research method, this study examines how the integration of local cultural elements (ethno-design) with environmentally friendly design practices (eco-design) can enhance the sustainability and market relevance of these start-ups. As a result, a design framework was developed that not only supports green entrepreneurship (ecopreneurship) but also expands the literacy and creative capacity of young business actors in a competitive and environmentally conscious market.

Folklore is not only part of a region's cultural heritage, but also carries moral messages that are valuable for character education. One of the folk tales that is rich in artistic values ??and character education is the legend of Patih Sampun from Pemalang Regency. This article aims to explore and analyze the artistic, cultural and character education values ??contained in these folk tales. The research method used is analysis of the Patih Sampun folklore text based on aspects of narrative art, character traits and the moral message conveyed. The results of the analysis show that Patih Sampun's folklore contains various artistic values, such as the use of distinctive language, depictions of nature and local culture, as well as interesting plot developments. Apart from that, Patih Sampun's character as the main character shows qualities such as courage, wisdom and loyalty, which is a good example for character formation for the younger generation. The meaning implied in this article includes the importance of using folklore as a learning resource to educate children's character. By understanding the values ??of art and character education contained in the Patih Sampun folklore, educators can integrate the story into the character education curriculum at school. This will help strengthen local cultural identity and shape strong character and integrity in future generations.