The current research seeks to identify the role of value Creativity capabilities through its dimensions (environmental value, utility value, achievement value, intrinsic value) in addressing the behaviour of the customer boycott, through the mediating role of marketing excellence through its dimensions (service quality, customer retention, innovation of new services, appropriate price, continuous improvement) in Zain Iraq and Asia Cell in the Middle Euphrates region in (Najaf, Karbala, Babylon, Diwaniyah, Muthanna). The problem of the study lies in the main question of what is the nature of the relationship between the capabilities of value Creativity and the behaviour of the customer boycott with the presence of the mediating role of marketing excellence, and the study used the questionnaire to collect data, as it distributed (112) questionnaire forms to a random sample of administrative leaders in (Zain Iraq and Asia Cell), and retrieved (104) forms valid for statistical analysis and the data collected was analysed using a set of statistical tests available in the two statistical programmes (SPSS. V.29, 29 (Amos.V. 29), The results of the study confirmed a number of conclusions, the most important of which is the existence of a role for value Creativity capabilities in addressing the behaviour of the customer boycott through the mediating role of marketing excellence, which means the company's interest in improving the level of customer satisfaction by investing its capabilities by providing services and products that meet their needs.

The aim of the research is to study the impact of sustainability disclosure on financial performance transparency by applying it to a sample of Iraqi banks listed on the Iraq Stock Exchange (Al-Ahli Bank of Iraq, Gulf Commercial Bank, Mansour Investment Bank, Baghdad Bank), and sustainability disclosure was measured through the index (social disclosures, environmental disclosures, economic disclosures), and to achieve the objectives and hypothesis of the research, (178) questionnaires were distributed to bank employees, while the multiple regression method was used to test the impact of sustainability disclosure on financial performance transparency, and the research results reached the existence of banks' disclosure of sustainability aspects in their reports, which increases the awareness, perception and confidence of users of these reports, and increases the transparency of their financial performance and efficiency, in addition to the fact that banks with high profitability are more likely to apply the sustainability report in order to increase the transparency of their financial performance, in addition to the bank's economic and financial capabilities and size, confirming its need to prepare sustainability disclosure reports in order to increase investor confidence, which in turn leads to increasing the transparency of sustainability disclosure and improving its financial performance.

The current research aims to measure the impact of strategic vigilance through its dimensions (strategic vigilance, competitive vigilance, technological vigilance, environmental vigilance) on strategic success in its dimensions (survival, growth, adaptation), and the problem of the study is defined in the following question: What is the role of strategic vigilance in achieving strategic success? The aim of the study came to identify the role that strategic vigilance can play in achieving strategic success. The questionnaire form was distributed to a sample of lecturers at Samarra University, with a strength of (88) lecturers. The research used a descriptive analytical approach, which was followed by statistical methods like arithmetic mean, standard deviation, linear correlation coefficient, simple and multiple regression coefficient, and statistical programs like SPSS.V.29 and Amos.V.26 to analyze the data and draw conclusions. The most notable of these claims was that strategic vigilance influences strategic success.