This article investigates the empowerment of Micro, Small, and Medium Enterprises (MSMEs) owned by individuals with disabilities through digital business transformation, with a specific focus on reviewing content creators on the YouTube platform. This analytical approach aims to understand how disabled MSMEs utilize digital platforms, particularly YouTube, to expand their reach, increase visibility, and gain support from the community. Data were collected through searching and analyzing content produced by creators related to disabilities and MSMEs, using the search method of the top 10 views from 3 hashtags #MSME #disability #digital. The findings from this analysis reveal the low intensity of the number of viewers with the highest views still below 1000, there are already some parties that have supported disabled MSMEs by involving various stakeholders, such as the government, financial institutions, non-profit organizations, academics, business associations, and surrounding communities. These findings not only reveal the strategies and best practices used by disabled MSMEs in utilizing YouTube but also highlight the challenges and opportunities they face in the process. Policy implications and recommendations to support the growth of disabled MSMEs through digital platforms are also discussed. This research is expected to provide a deeper insight into the role of digital business in strengthening economic inclusion for individuals with disabilities in Indonesia.

This research investigates the implementation of Customer Relationship Management (CRM) in the Micro, Small and Medium Enterprises (MSME) and startup sectors. Through a qualitative approach, data was collected from a number of MSMEs and startups to analyze the factors that influence the adoption and success of CRM implementation. The findings show that limited resources, lack of knowledge about the benefits of CRM, and dependence on technological infrastructure are the main challenges in adopting CRM systems. However, CRM has also been found to have great potential in increasing customer retention, developing more suitable products, and expanding into new markets. Practical implications of these findings include recommendations for appropriate resource allocation, employee training, and more effective digital marketing strategies. The contribution of this research lies in a deeper understanding of CRM implementation in the context of MSMEs and startups as well as practical guidance for improving business performance through effective CRM strategies.