Digital transformation brings significant changes in the way micro, small, and medium enterprises (MSMEs) carry out marketing strategies. However, many laundry business owners in rural areas, such as in Ngimbangan Village, have not optimally utilized digital marketing to improve competitiveness. This community service activity aims to increase the digital capacity of laundry business owners through digital marketing training, in order to increase business visibility and expand market reach. This activity adopts a Participatory Action Research (PAR) approach, which involves collaboration between researchers and community members at every stage of the research process, from planning to implementation and evaluation. The implementation method includes counseling, practical training, and mentoring on the use of social media, creation of promotional content, and utilization of digital platforms. The digital marketing training activities held to increase the turnover of MSMEs digital marketing training for laundry business owners to increase visibility and expand market reach in the digital era in Ngimbangan Village, Mojosari District, Mojokerto Regency, went smoothly according to the plan that had been set. The results of the activity showed an increase in participants' understanding and skills in implementing digital marketing strategies. In addition, some participants began to actively promote their businesses through social media. This activity proves that digital marketing training can be an effective means of local economic empowerment in facing the challenges of the digital era.

Community Service Lecture (KKN) is a program held by the campus to serve the community by students with the aim of helping the local community to solve problems in the village. The socialization activities were carried out in Mojowiryo village, Kemlagi sub-district. The activity aims to foster a sense of enthusiasm for cleaning small things, especially taking care of shoes. This socialization is also intended for young people to open business opportunities to reduce unemployment in the village with a shoe laundry business. In the implementation of these activities carried out by means of questions and answers and presentations by the KKN team. The results obtained from these activities are that the community can find out how to take care of their shoes properly and correctly with makeshift tools to make a profitable business field.

This research is a remarkable initiative that aims to empower villagers, especially kartars and local communities, to understand and harness the power of digital content for education, promotion, and social empowerment. The training consists of various factors in the world of digital content, including photography, writing, online marketing, and social media management. The method of implementing community service program activities begins with an approach to students of Sunan Giri University Surabaya, using methods known as Participatory Action Research (PAR), Asset-Based Community Development (ABCD), and a mixed approach. Activities were carried out in the Hall of Panjunan Village Hall, Sukodono District. The methods applied involved implementation methods in community service programs as well as training and counseling methods. The active involvement of the participants, creating strong cooperation between students and the community, thus creating a sustainable positive impact in the utilization of digital content to improve the quality of life and community empowerment.