This study discusses the design of a promotional video for Tinctori by implementing marketing 5.0 to enhance the effectiveness of marketing sustainable products. Tinctori is a fashion company that utilizes natural dyes, supporting the concept of sustainable fashion and the Sustainable Development Goals (SDGs). However, its current promotional strategy has not been optimal in capturing the attention of its target audience, particularly the upper-middle-class consumers who are environmentally conscious. The findings indicate that applying cinematography in promotional videos can enhance visual appeal, audience engagement, and understanding of Tinctori’s sustainability values. The designed video showcases the natural dyeing process with artistic, transparent, and emotional visuals, strengthening brand identity and increasing consumer purchase interest. Evaluations from videography experts and the target audience confirm that the video effectively conveys the sustainability message and raises awareness of environmentally friendly fashion.

Munculnya covid-19 memiliki pengaruh bagi Arttrash, salah satu UMKM Salatiga yang bergerak dalam bidang penjualan miniatur daur ulang limbah sampah, karena menyebabkan Arttrash mengurangi kapasitas produksi sehingga khawatir Arttrash dilupakan masyarakat. Penelitian ini membahas perancangan UI/UX berbasis website sebagai media promosi Arttrash dalam memperluas pangsa usahanya. UI/UX dirancang menggunakan metode design thinking yang merealisasikan nilai pelestarian lingkungan yang didasari dari penggunanaan bahan baku dari limbah sampah. Pendekatan kualitatif digunakan untuk mendapatkan permasalahan yang dihadapi. Rancangan UI/UX dievaluasi menggunakan metode usability testing dan didapatkan hasil bahwa design thinking memaksimalkan perancangan UI/UX website Arttrash karena membantu dalam memahami target user sehingga user merasa nyaman dan mudah dalam menjelajahi website Arttrash.