The increasing competition among fast food restaurants in urban areas has made consumers more selective in their purchasing decisions, with price and product quality emerging as key determinants. This study aims to analyze the influence of perceived price and perceived product quality on consumer purchasing decisions at Subway fast food restaurants in East Bekasi. A quantitative approach was applied using a structured questionnaire distributed to 50 consumers. Data were analyzed through multiple linear regression and classical assumption testing. The results indicate that price has a significant and positive effect on purchasing decisions, with a regression coefficient of 1.191 and a partial determination coefficient (R²) of 0.750, suggesting that price alone explains 75% of the decision variance. Similarly, perceived product quality also demonstrates a significant positive effect with a coefficient of 0.469 and R² of 0.724. When combined, both variables explain 72.4% of the variance in purchasing decisions, with the F-test result of 91.673 surpassing the critical value of 3.20. These findings suggest that consumers in East Bekasi prioritize both affordability and quality when choosing fast food. This research contributes to the literature by validating the dual importance of economic and experiential value in fast food marketing strategies, especially in highly competitive suburban environments.

Urban congestion and traffic inefficiencies pose significant challenges for developing cities such as Jakarta. Conventional traffic management systems often lack responsiveness and integration, leading to time delays, fuel wastage, and safety hazards. This study proposes the architecture of an Intelligent Transportation System (ITS) based on sensor monitoring as a solution to improve vehicle flow, surveillance, and timeliness within urban transportation networks. The objective is to develop a sensor-based ITS framework capable of real-time monitoring and decision-making through the integration of motion, ultrasonic, PIR (Passive Infrared), and speed sensors. The proposed system was simulated in the Jakarta metropolitan context, focusing on its feasibility and performance under dense traffic scenarios. The results demonstrate that the incorporation of four monitoring technologies—RFID, embedded sensors, IP address tracking, and QR barcode scanning—can significantly enhance the efficiency of traffic control. The framework enables vehicle surveillance, automated violation ticketing, and optimized travel time estimation. It also proposes a comprehensive four-layer surveillance system encompassing traffic, vehicle, passenger, and driver monitoring. This study contributes to the development of smart city infrastructure by offering a scalable ITS model that minimizes congestion, supports automated law enforcement, and enhances public transportation accessibility through digital integration. The findings serve as a baseline for future implementation and technological expansion of ITS in other congested urban regions. 

Now days, the home environment is still much  less supportive of life for the elderly, most elderly living at  home need a companion to help them. Safety, health, happiness  and independence will be difficult for them to get even the  elderly will be further away from the surrounding  environment. Based on population projection 2017 data there  are 23.66 million elderly people in Indonesia and predicted in  2020 there are 27.08 million people elderly. Smart homes that  are currently widely studied have not focused on elderly; most  smart homes only provide a sense of security and convenience  for adult residents. And this will be a problem that until now  has not solved the improvement of human life through  technology to get happiness, care and health especially for the  elderly. In many cases of the elderly, it is easier to send them to  live in a nursing home and that keeps them separated from  their families for the rest of their lives. That's what makes  them less happiness. Orange Technology is a collection of  technological elements to improve human life by getting  happiness, Care and health. This study reviewed the journals  of scientific databases such as IEEE explore, ACM digital  library and Proquest published from 2002 to 2017. From the  search results obtained 54 papers that will answer the scientific  questions of this research. The result of this research is a  framework of smart house that has Sensor, Monitoring,  Wireless, Scalability, Low cost, GPS and ease of installation  and maintenance as components of smart house of orange  technology for elderly.

The rapid advancement of digital technology has revolutionized the financial services industry, compelling banks to adopt more efficient and secure digital platforms. This study explores the implementation of a Management Information System (MIS) to enhance the efficiency and security of interbank transactions through the BCA Mobile application, a leading digital banking solution provided by PT Bank Central Asia (BCA). The research employs a case study approach and gathers primary data from 30 respondents who are active users of BCA Mobile. Using SPSS for validity testing, the results indicate that the efficiency variable (X1) has a strong and significant positive correlation with improved transaction performance, while the security variable (X2) also contributes positively, albeit to a lesser degree. The findings suggest that an integrated MIS—featuring rapid data access, process automation, and biometric authentication—can substantially enhance operational reliability and customer trust. Moreover, the prototype development model used in this study supports user-centered design iterations to optimize usability and system functionality. The research contributes to digital banking literature by demonstrating how a tailored MIS can support financial inclusion, customer satisfaction, and strategic agility in Indonesia’s competitive banking sector. It also offers practical implications for banks seeking to minimize operational risks and improve service quality through system innovation. This study underscores the significance of continual MIS enhancements to sustain customer confidence and address evolving cybersecurity threats in the digital era.

In today’s dynamic industrial environment, optimizing employee performance has become a strategic imperative for organizational sustainability. Among the factors that significantly influence workforce outcomes, the physical work environment and leadership style stand out as pivotal drivers. This study explores how these two variables affect employee performance within PT. MPIW, a prominent manufacturing firm in Jakarta. Employing a quantitative approach, data were obtained through structured questionnaires from 50 purposively selected respondents working in logistics, production, and purchasing divisions. Using IBM SPSS Statistics 21, the analysis revealed compelling insights. The work environment demonstrated a strong and positive influence on employee performance (t = 11.883, p < 0.001), affirming that factors such as spatial adequacy, safety, and interpersonal dynamics play a crucial role in enhancing productivity. Surprisingly, leadership style exerted a negative and statistically significant effect (t = -3.880, p < 0.001), suggesting that the prevailing authoritarian tendencies may undermine employee morale and engagement. The joint influence of both variables was also found to be significant (F = 86.518, p < 0.001), underscoring their combined relevance in shaping performance outcomes. This study contributes a critical perspective on organizational behavior in the manufacturing sector by integrating environmental and managerial dimensions into a unified analytical model. The findings underscore the need for adaptive, participatory leadership approaches and strategic enhancement of workplace conditions to drive sustainable performance improvements.