This article with the title of figurative language Advertising and selling curd starch flour in the electronic market aims to explain and discuss the placement of stylistic sentences and some types of words in product descriptions as well as product naming as well as on how to promote irrut starch products to consumers. This article also aims to tell sellers how to be good and right sellers in communicating with consumers, so that consumers can be interested only because of the language style that is easily understood by them and makes them interested in the products we sell in the electronic market. The style of language used in communication on electronic media can usually be one of the causes of misunderstandings between the seller and the buyer, perhaps this is because there is no intonation of speech, and this can cause losses to the seller because consumers may not buy the product.