Clean drinking water is a basic necessity with increasing demand due to population growth and rising health awareness. This study aims to evaluate the business feasibility of PT. Bumi Daha Sejahtera in producing clean drinking water, focusing on three key aspects: marketing, human resources (HR), and environmental impact. The research employs a descriptive qualitative method, collecting data through interviews, observations, and document analysis. The findings reveal a significant market potential for drinking water in the company’s operational area with moderate competition levels. In terms of HR, the local workforce is sufficiently available and can enhance their competencies through training programs. From an environmental perspective, the company can minimize negative impacts by adopting eco-friendly technologies and complying with regulatory standards. The study concludes that PT. Bumi Daha Sejahtera’s business is feasible, provided that these aspects are managed sustainably. The implications of this research highlight the importance of implementing effective marketing strategies, continuous employee training, and proper environmental management to ensure business sustainability.

Sekaran Village has enormous tourism potential thanks to its unique natural conditions. However, this potential has not been utilized optimally by society. This research aims to optimize the natural tourism potential of Curug Gribik and Gubug Serut in Sekaran Village in order to encourage sustainable economic development. Through a qualitative approach, this research explores community perceptions and participation in the development of these two tourist attractions. By involving the community directly, it is hoped that effective strategies can be found to increase awareness of the importance of conservation and optimize the economic potential of the tourism sector. The results of this research show that with the right approach and active community participation, the potential for natural tourism in Sekaran Village can be developed into a sustainable source of income and improve community welfare