This study aims to analyze the effect of product quality on purchasing decisions with price as a moderating variable at Nawa Bistro Solo. Using a quantitative approach with causal-comparative design, data were collected through online questionnaires from 48 respondents selected by purposive sampling. The research instrument consisted of 20 question items with a Likert scale of 1-5 that had been tested for validity and reliability. Data analysis used moderation regression with classical assumption tests. The results show that product quality has a significant positive effect on purchasing decisions with a regression coefficient of 0.612 (p < 0.05). Price proved to act as a moderating variable that strengthens the relationship between product quality and purchasing decisions with an interaction coefficient of 0.284 (p < 0.05). The majority of respondents (77.1%) showed positive purchasing decisions and 66.7% gave positive assessments of product quality. These findings imply that appropriate value-based pricing strategies can optimize the impact of product quality on consumer loyalty in the culinary industry.

This research report titled The Influence of Brand Image and Price on Purchase Decisions through Purchase Intention as a Mediating Variabel (Survey on McDonald’s Consumers in Surakarta). Aims to analyze the impact of brand image and price on consumers purchase McDonald’s products in Surakarta. The research untilized a quantitative descriptive method, collection data through questionnaires distributed to 40 respondents. The findings indicate that brand image does to not significantly influence purchasing decisions, whili price has a positive and signicant effect on purchase intention. Furthermore, purchase intention positively and significantly affects purchasing decisions. This research contributes to the understanding of consumer behavior in the fast-food industry, particulary in the context of McDonald’s.

The purpose of this study was to analyze and test influence of brand image, lifestyle and price on purchasing decisions for Oppo brand smartphone in Sragen. The type of data usedpopulation in this study is an unknown number of Oppo brand smartphone consumers in Sragen. The sampling technique in this study used a non-probability sampling technique with a purposive sampling method of 100 respondents. The data analysis techniques used are validity, reliability, classical assumption test, descriptive analysis, multiple linier regression analysis, t test, F test and coefficient of determination test. The results of this research obtained Y = 2,178 + + 0,323 X1 + 0,283 X2 + 0,185 X3. The results t test results show that brand image, lifestyle, and pricehave asignificant influrnce on purchasing for Oppo brand smartphones. The F test results obtained indicate that the regression results used are correct. The coefficient of determination test result is 0,774, meaning that the contribution of brand image, lifestyle and price to purchasing decisions is 77,4%, so the remaining 22,6% is influenced by other factors outside the variables studied.

This study underscores the importance of customer experience and perceived quality in determining the level of customer satisfaction in the highly competitive restaurant sector. The purpose of this study is to explore the significant differences and relationships between customer experience and perceived quality at Solo Steak and Steak Moen Moen Mojosongo. The methodology used in this study is a quantitative approach, where data were collected through questionnaires. The information collected was then analyzed using validity, reliability, and independent sample t-tests. The results of this study indicate significant differences in customer experience and perceived quality between the two restaurants, while also indicating a positive relationship between the two variables. These findings can be a guideline for restaurant management in improving service strategies and customer experience and can also be a reference for future research in the field of restaurant marketing

Penelitian ini bertujuan untuk mengetahui pengaruh brand equity terhadap keputusan pembelian apple iphone pada mahasiswa di solo raya. Metode penelitian ini menggunakan metode penelitian kuantitatif dengan data jenis deskriptif. Metode Sampling Data yang digunakan yaitu Random Sampling. Data diperoleh dari data primer. Teknik analisis data yang digunakan adalah  analisis deskriptif, MSI, uji asumsi klasik, analisis linear berganda, uji Hipotesis dan koefisien determinasi. Hasil penelitian ini menunjukkan bahwa Brand awarness, Brand association, Perceived quality, Brand loyalty secara parsial tidak berpengaruh terhadap keputusan pembelian Apple Iphone di daerah Solo Raya.