This technical guidance (bimtek) activity was held with the primary objective of improving the digital capacity of Micro, Small, and Medium Enterprises (MSMEs) members of the Papua Gallery in Sorong City. The approach used was quite unique because it combined information technology, specifically the e-commerce platform Odoo, with a sociological perspective of religion. This approach places the values of faith, community ethics, and local culture as the main foundation in the digital transformation process being carried out. This activity was carried out by a team of lecturers from Victory University Sorong from the Information Systems and Sociology of Religion Study Program, and involved students as part of community service. The implementation process included several stages: an assessment of MSMEs' digital needs, technical training on using Odoo, direct assistance in implementing the dare store, evaluation of results, and ongoing follow-up. The results of the activity showed a significant increase in digital literacy among MSMEs, success in creating and managing online stores independently, and a growing awareness that business digitization is not only an economic necessity, but also part of spiritual and social responsibility. In addition, this activity also helped strengthen the branding and presence of local Papuan culture through digital media. This faith- and cultural-based training model has proven effective and relevant for replication in other MSME communities in different regions, especially those with strong local cultural and religious potential.

The organic vegetable business is a business that has high opportunities. The real conditions experienced during the Covid-19 pandemic harmed farmers who were also in the organic vegetable business, namely a 50 percent decrease in sales. A sustainable agricultural business depends on the entrepreneurial spirit possessed by agribusiness actors. This study aims to analyze the influence of entrepreneurial internal and external factors on the sustainability of the organic vegetable business with business performance as an intervening variable. This research was carried out from October to December 2022 in Batur Village, Getasan District. The type of research used in this research is descriptive quantitative, with primary and secondary data types. The sample used is 100 respondents, taken by nonprobability sampling with the purposive method. Data analysis techniques used by researchers are structural equation modeling (SEM) and partial least squares path modeling (PLS-SEM). The results of this research are entrepreneurial internal factors (X1) with p-value 0,003 and entrepreneurial external factors (X2) with p-value 0,000 have a significant and significant positive effect on the sustainability of the organic vegetable business (Y2). But entrepreneurial internal factors (X1) with p-value 0,117 and entrepreneurial external factors (X2) with p-value 0,122 have no significant effect on business sustainability (Y2) through business performance (Y1) as intervening variables. Therefore, if everyone improves business performance personally it will distrupt business performance in the group.