<table width="588" border="1" cellspacing="0" cellpadding="0"><tbody><tr><td valign="top" width="456"><div><p align="left">Penelitian ini bertujuan untuk menganalisa pengaruh literasi keuangan, <em>herding behaviour</em>, dan karakteristik demografi terhadap keputusan investasi Generasi Z di Kota Semarang. Penelitian ini menggunakan literasi keuangan, <em>herding behaviour</em>, dan karakteristik demografi sebagai variabel independen dan keputusan investasi sebagai variabel dependen. Populasi dari penelitian adalah Generasi Z di Kota Semarang yang melakukan investasi. Jumlah sampel 100 responden, dengan metode <em>purposive sampling</em>. Metode analisis data menggunakan SPSS versi 25 yang meliputi analisa deskriptif, uji validitas, uji reliabilitas, uji asumsi klasik, analisis regresi berganda, disertai uji-t dan uji koefisien determinasi. Hasil penelitian menunjukkan bahwa literasi keuangan berpengaruh positif signifikan terhadap keputusan investasi. Semakin baik tingkat literasi keuangan maka akan semakin membantu investor dalam melakukan keputusan investasi. <em>Herding behaviour</em> berpengaruh terhadap keputusan investasi, artinya keputusan investor tentang pemilihan jenis investasi berdampak pada keputusan investasi yang dibuat. Sedangkan Karakteristik demografi meliputi jenis kelamin, pendapatan dan pengalaman investasi tidak berpengaruh terhadap keputusan investasi.</p><p align="left"><em>This study aims to analyze the influence of financial literacy, herding behaviour, demographic characteristic (gender, income, investment experience) on investment decision Generation Z in Semarang City. This study uses financial literacy, herding behaviour, demographic characteristic as the independent variables and investment decision as the dependent variable. The population of this study are Generation Z in Semarang City who have made investment and sample of 100 respondents, using purposive sampling method. Data analysis for this study uses SPSS version 25 which includes descriptive analysis, validity test, reliability test, classical assumption test, multiple regression analysis test was used along with the t test and the coefficient determination test. The results of the research on financial literacy have a significant positive influence on investment decision. The better the level of financial literacy, the more helpful investors are in making investment decision. Herding behaviour has a significant positive effect on investment decision, which means that decisions of other investors regarding choosing the type of investment have impact on the investment decisions made. meanwhile, demographic characteristics (gender, income, investment experience) have no effect on investment decision.</em></p></div></td></tr></tbody></table>

Pentingnya mengembangkan jiwa entrepreneur pada Generasi Z menjadi semakin signifikan dalam era yang penuh tantangan dan peluang. Generasi Z perlu memiliki kemampuan untuk melihat peluang di tengah tantangan yang muncul. Mengembangkan jiwa entrepreneur membantu mereka memahami bagaimana mengubah ide menjadi tindakan nyata dan mengelola sumber daya dengan efisien. Menumbuhkan semangat berwirausaha pada mahasiswa Generasi Z bukan hanya memberi mereka keunggulan dalam dunia kerja, tetapi juga membekali mereka untuk menjadi pemimpin masa depan yang mampu mengatasi kompleksitas dan menciptakan perubahan positif.Kegiatan PKM ini dikemas dalam bentuk pemaparan materi oleh Tim Pengabdi yang menggandeng seorang praktisi pada industri jasa keuangan. Selain itu juga diisi dengan adanya dialog interaktif untuk mematangkan pemahaman peserta akan topik yang dibawakan Tim Pengabdi. Kegiatan ini dihadiri oleh para mahasiswa/wi. Peserta diberi pengetahuan tentang berbagai aspek kewirausahaan, termasuk peluang bisnis yang dapat dijajaki selama kuliah.Hasil akhir kegiatan PKM mencerminkan keberhasilan dilihat dari respon positif dari mitra yang tercermin dalam antusiasme mereka selama kegiatan berlangsung. Selain itu pemahaman mitra terhadap konsep studentpreneurship yang disampaikan oleh Tim Pengabdi mengalami peningkatan signifikan. Hal ini terlihat dari hasil penyebaran kuesioner sebelum dan sesudah kegiatan.

<p>Penelitian ini dilakukan untuk menguji secara empiris pengaruh keterampilan menjual, perilaku penjualan adaptif dan orientasi pelanggan terhadap kinerja tenaga penjualan. Kinerja tenaga penjualan yang baik dapat menguntungkan perusahaan. Hal itu dikarenakan apabila tenaga penjual dapat mencapai target penjualan yang tinggi maka keuntungan yang didapat akan tinggi juga. Metode penelitian yang digunakan adalah metode penelitian kuantitatif, dengan populasi yang terdiri dari staff tenaga penjualan pada perusahaan asuransi jiwa di Kota Semarang. Sampel penelitian terdiri dari 100 responden yang dipilih melalui teknik sampling jenuh. Dalam penelitian ini melakukan pengumpulan data melalui kuisioner google form dan analisis data menggunakan SPSS versi 25, analisis data menggunakan <em>Partial Least Square </em>(PLS). Hasil penelitian ini menunjukkan bahwa, kemampuan menjual berpengaruh positif dan signifikan terhadap kinerja tenaga penjualan, perilaku penjualan adaptif berpengaruh positif dan signifikan terhadap kinerja tenaga penjualan dan orientasi pelanggan berpengaruh positif dan signifikan terhadap kinerja tenaga penjualan.</p><p><em>This study was conducted to empirically examine the influence of selling skills, adaptive selling behavior, and customer orientation on sales force performance. Good sales force performance can benefit the company because if sales personnel can achieve high sales targets, the profits obtained will also be high. The research method used was quantitative research, with the population consisting of sales staff at life insurance companies in the city of Semarang. The research sample consisted of 100 respondents selected through saturation sampling techniques. Data collection in this study was conducted through a Google Forms questionnaire, and data analysis was performed using SPSS version 25, with data analysis using Partial Least Squares (PLS). The results of this study indicate that selling skills have a positive and significant influence on sales force performance, adaptive selling behavior has a positive and significant influence on sales force performance, and customer orientation has a positive and significant influence on sales force performance.</em></p>

Penelitian ini bertujuan untuk menguji secara empiris pengaruh transformational leadership, lingkungan kerja dan kepuasan kerja terhadap kinerja karyawan di PT Pandum Parahita Lestantun. Metode penelitian yang digunakan adalah kuantitatif, dengan populasi yang terdiri dari karyawan PT Pandum Parahita Lestantun. Sampel penelitian terdiri dari 100 responden yang dipilih melalui teknik sampling jenuh.Dalam penelitian ini melakukan pengumpulan data melalui kuisioner google form dan analisis data menggunakan SPSS versi 25 yang meliputi analisa deskriptif, uji validitas, uji reliabilitas, uji asumsi klasik, analisis regresi berganda, uji signifikasi menggunakan uji t, uji F dan uji R2.Hasil penelitian ini menunjukkan bahwa secara parsial yaitu, transformational leadership (X1), lingkungan kerja (X2) dan kepuasan kerja (X3) berpengaruh terhadap kinerja karyawan (Y). Secara simultan ketiga variabel yaitu transformational leadership, lingkungan kerja dan kepuasan kerja memiliki pengaruh terhadap kinerja karyawan pada PT Pandum Parahita Lestantun sebesar 50,7 persen dan sisanya dipengaruhi oleh variabel lain yang tidak diteliti pada penelitian ini.

This research aims to analyze the factors that influence the perceived value of environmentally friendly products on purchasing behavior for environmentally friendly brand products. The aim of this research is to build a comprehensive model and test the relationship between attitudes towards parent brand and self-brand congruity. Attitude toward green brand extension is used to mediate the relationship between the two constructs, namely the green brand perceived value and green brand purchase behavior. Respondents in this research were users of environmentally friendly fashion, namely Levi's products, The Body Shop in Semarang. The sampling technique used was purposive sampling technique. The questionnaire distributed in this research was 444 respondents. Only 400 questionnaires could ultimately be used in this research. The data analysis technique in this research uses PLS-SEM with WarpPLS version 7.0. The research results show that: (1) attitudes towards the parent brand and self-brand congruity have a positive effect on the green brand perceived value (2) green brand perceived value has a positive effect on attitudes towards green brand extension and (3) attitudes towards green brand extension have a positive effect on green brand purchase behavior.

One of the efforts made by the Salatiga City Government to increase revenue from Regional Original Revenue is through hotel and restaurant taxes. This research was conducted at the Salatiga Regional Revenue and Financial Management Agency. The purpose of this study was to determine the level of effectiveness and contribution of hotel and restaurant taxes to Local Revenue in the City of Salatiga. This study uses a quantitative descriptive method using secondary data obtained from the Salatiga Regional Revenue and Financial Management Agency, which consists of reports on targets and realization of hotel and restaurant taxes as well as Salatiga City regional revenue. The data is processed using the effectiveness ratio and contribution ratio. The overall results of the research show that in 2017-2021 the effectiveness of hotel and restaurant taxes is classified as a very effective criterion for local revenue. Meanwhile, the contribution value of hotel and restaurant taxes is still very low in terms of local revenue.

<p>The tighter the competition between similar products, companies compete with each other for consumers. The purpose of this study was to find out whether Product Quality, Price Perception, Customer Loyalty to Samsung Mobile Purchase Decisions on Sinar Mas Mobile in Semarang City.</p><p>The population in this study was all customers or consumers who used or made mobile phone purchase decisions at sinar mas cells that found 185 customers. The purpose of sampling is the selection of samples based on the specific characteristics of 100 respondents. Data analysis methods use multiple linear regressions, coefficients of determination and hypothesis tests.</p><p>The results of this study showed that with a product quality regression co-effectiveness meaning the quality of the product had a positive and significant effect on purchasing decisions. Variable the price perception has a positive and significant effect on the purchasing decision. Wheres variable customer loyalty has a positive and significant effect on purchasing decisions. Product Quality, Price Perception and Customer Loyalty together both positively and significantly affect purchasing decisions, this is evidenced in the F test.</p><p>Based on the results of research that the decision to purchase Samsung phones on Sinar Mas phones in Semarang City in the medium category, and it is advisable to improve the Quality of Products offered, so that consumers against samsung phone brands in the cell space in Semarang City.</p>