This study explores the understanding and practice of political communication among Generation Z activists ahead of the 2024 regional election in Palembang using a qualitative approach. Data were obtained through in-depth interviews with Generation Z activists and relevant literature analysis. The theory of symbolic interactionism is used to understand how political understanding is formed through communication and social interaction within the context of local politics. Generation Z activists in Palembang play a crucial role in disseminating political information, particularly to young voters, through community discussions and social media. The findings show that activists actively engage in various forms of political activities such as discussions, policy advocacy campaigns, and election monitoring to ensure a transparent and fair electoral process. Social media serves as their primary platform for spreading relevant political information and raising public awareness. However, activists also face challenges related to misinformation and disinformation on social media, which can negatively influence public opinion. Through social interactions within communities and organizations, these activists construct collective meanings regarding social and political issues that are highly relevant to their lives. In conclusion, the involvement of Generation Z activists in Palembang’s 2024 regional election reflects their commitment to political and social change. Therefore, strengthening social media literacy, improving political education, and ensuring more transparent election monitoring are essential to empower young generations to continue acting as agents of change for societal progress. These activists play a critical role in supporting democratic sustainability and social advancement. 

This study explores the understanding and practice of political communication among Generation Z activists ahead of the 2024 regional election in Palembang using a qualitative approach. Data were obtained through in-depth interviews with Generation Z activists and relevant literature analysis. The theory of symbolic interactionism is used to understand how political understanding is formed through communication and social interaction within the context of local politics. Generation Z activists in Palembang play a crucial role in disseminating political information, particularly to young voters, through community discussions and social media. The findings show that activists actively engage in various forms of political activities such as discussions, policy advocacy campaigns, and election monitoring to ensure a transparent and fair electoral process. Social media serves as their primary platform for spreading relevant political information and raising public awareness. However, activists also face challenges related to misinformation and disinformation on social media, which can negatively influence public opinion. Through social interactions within communities and organizations, these activists construct collective meanings regarding social and political issues that are highly relevant to their lives. In conclusion, the involvement of Generation Z activists in Palembang’s 2024 regional election reflects their commitment to political and social change. Therefore, strengthening social media literacy, improving political education, and ensuring more transparent election monitoring are essential to empower young generations to continue acting as agents of change for societal progress. These activists play a critical role in supporting democratic sustainability and social advancement. 

This research focuses on the use of social media by public relations of the South Sumatra Provincial Government. Public Relations of the South Sumatra Provincial Government is a government agency responsible for communication to the public. The development of communication and information technology requires public relations practitioners, including government public relations, to be able to adapt and choose new media channels that are effective in conducting public communication. So this study aims to find out how to use social media as a public communication medium of the South Sumatra Provincial Government. This study uses a qualitative method with a descriptive approach where the researcher tries to explain and describe information about the use of social media managed by the Public Relations of the South Sumatra Provincial Government to the public. Data collection techniques are carried out by interviews and observations. The results of the study show that the public relations of the South Sumatra Provincial Government has used social media in public communication activities as a platform to promote and disseminate government programs and policies so that they can be known to the public. Based on the theory of Excellece Public Relations, communication activities that have been established have been running in two directions, but still use a two-way asymmetric model where agencies expect the public to continue to act, think and behave according to the government's will through active publications that tend to be "telling" about various leadership activities without listening to the wishes of the community.

This research focuses on the use of social media by public relations of the South Sumatra Provincial Government. Public Relations of the South Sumatra Provincial Government is a government agency responsible for communication to the public. The development of communication and information technology requires public relations practitioners, including government public relations, to be able to adapt and choose new media channels that are effective in conducting public communication. So this study aims to find out how to use social media as a public communication medium of the South Sumatra Provincial Government. This study uses a qualitative method with a descriptive approach where the researcher tries to explain and describe information about the use of social media managed by the Public Relations of the South Sumatra Provincial Government to the public. Data collection techniques are carried out by interviews and observations. The results of the study show that the public relations of the South Sumatra Provincial Government has used social media in public communication activities as a platform to promote and disseminate government programs and policies so that they can be known to the public. Based on the theory of Excellece Public Relations, communication activities that have been established have been running in two directions, but still use a two-way asymmetric model where agencies expect the public to continue to act, think and behave according to the government's will through active publications that tend to be "telling" about various leadership activities without listening to the wishes of the community.