This study aims to determine and measure the effect Advertising and Online Customer Rating to Buying Interest and Buying Decision. In this study using a quantitative research approach. The population in this study are consumers who use the Tik Tok application in Pasuruan Regency. The number of samples used in the study amounted to 100 respondents. Source of data in this study using primary data obtained from distributing questionnaires to respondents. Data analysis techniques in this study using path analysis or path analysis by using software SPSS Statistics version 26, in which the data will be described, analyzed and discussed in order to prove the truth of the proposed hypothesis. The research results are as follows: (1) Advertising (X1) influential and significant to Buying Interest (Y1). (2) online customer rating (X2) there is no effect on Buying Interest (Y1). (3). Advertising (X1) influential and significant to Buying Decision (Y2). (4) online customer rating (X2) influential and significant to Buying Decision (Y2). (5).Buying Interest (Y1) positive and significant effect on Buying Decision (Y2).

This study aims to determine the influence between the variables studied. These variables include self-efficacy, work environment, job satisfaction and employee performance. This type of research is associative research with a quantitative approach, the data collection technique used is a questionnaire which is distributed online using Google Forms. The sample in this research is production employees of PT. The Clod Indonesia as many as 158 respondents with a random sampling technique. The analysis technique used is Path analysis and by using the SPSS 22 application. The results show that self-efficacy has a positive and significant effect on job satisfaction with a probability value of 0.000. Work environment has a positive and significant effect on job satisfaction with a probability value of 0.000. Self efficacy has a positive and significant effect on employee performance with a probability value of 0.007. The work environment has a positive and significant effect on employee performance with a probability value of 0.036. Job satisfaction has a positive and significant effect on employee performance with a probability value of 0.000. Job satisfaction can mediate the relationship between self-efficacy and employee performance with a probability value of 0.000. Job satisfaction can mediate the relationship between work environment and employee performance with a probability value of 0.000.

This study aims to determine the effect of leadership, workload, and compensation on employee turnover intention. This type of research is quantitative, and the analysis used involves associations with a quantitative approach. Research conducted at PT. Natura Laboratoria Prima. The study results show that leadership has a detrimental and important impact on the intention to change jobs. The superior leadership proportionally reduces the intention to change jobs. The workload level positively and significantly impacts the intention to change jobs. The greater the workload, the higher the intention to change jobs. Compensation has an adverse and important impact on the intention to change jobs employees of PT. Natura Laboratoria Prima, meaning that the higher the compensation, the lower the turnover intention.