In response to the increasing competition within the telecommunications industry, PT. Telkom Indonesia Regional III faces the challenge of maintaining its competitive advantage and fostering customer loyalty. This study aims to analyze the application of Integrated Marketing Communication (IMC) by PT. Telkom Indonesia Regional III in enhancing the company’s competitiveness while simultaneously strengthening customer loyalty. The research employs a descriptive qualitative approach, utilizing data collection techniques such as interviews, observations, and document analysis. The findings reveal that PT. Telkom Indonesia Regional III has effectively implemented essential IMC elements, including advertising, sales promotions, digital marketing, personal selling, and public relations. These strategies have proven to be effective in increasing customer awareness of services, reinforcing long-term relationships, and supporting the company’s competitive positioning in the market.

Social media has become a strategic platform to support education and promotion, including in the energy sector. This research aims to optimize the role of Instagram as a means of electricity education and promotion of the Electrifying Lifestyle at PT PLN (Persero) UP3 Surabaya Utara. The research method uses a qualitative approach with descriptive analysis, based on observation of company Instagram account activities, interviews, and social media performance data. The results show that the utilization of interactive features such as stories, reels, and informative feeds can increase audience engagement and strengthen public understanding of electricity-based services and lifestyles. This study concludes that optimizing content strategy, consistency of posts, and collaboration with local communities are effective in expanding reach and supporting the company's digital transformation.

Currently, businesses in Indonesia are dominated by MSME players. Micro, Small and Medium Enterprises (MSMEs) are one of the main pillars in driving the Indonesian economy. The current technological development is a good momentum in increasing the business development of MSMEs. The use of technology that is currently in demand by all circles is social media, in a business social media has a very important role in the development of a business. The business also cannot be separated from branding, because branding also plays an important role in creating a business identity. The existence of this progress requires MSMEs to adapt to existing challenges, the challenge in this era is how producers can sell or promote their various products in conventional ways and also digitalization. Competition that is quite tight in the current era of social media forces entrepreneurs to always develop their business. The purpose of this study is to implement the application of product branding and the use of social media for MSMEs in Rungkut Tengah Village during the KKNT. From this implementation, the author gets several final results, namely the creation of outputs such as the brand formed, logos, banners, packaging, google maps, and social media development.

Penelitian ini dilakukan dengan tujuan untuk mengkaji lebih jauh mengenai determinan kebijakan dividen, dengan melakukan penelitian terhadap beberapa jurnal dengan tema yang sama. Di dalam penelitian ini data-data diperoleh dengan mengakses laman web Bursa efek Indonesia dan laporan statik, dengan mengambil data perusahaan yang konsisten terdaftar dalam Bursa Efek Indonesia pada tahun 2016-2018. Kebijakan dividen adalah kebijakan yang diambil oleh perusahaan untuk menentukan pembagian berapa besar keuntungan yang diperoleh perusahaan akan ditahan untuk menambah investasi di masa depan dan yang akan dibagikan kepada pemegang saham sebagai dividen. Maka dengan melihat data pada laman web Bursa Efek Indonesia diperoleh hasil penelitian bahwa uji hipotesis Current Ratio, Debt to Equity, RETA, Leverage, Likuiditas, dan Profitabilitas perusahaam berpengaruh positif terhadap Dividend Payout Ratio sedangkan pertumbuhan perusahaan berpengaruh negatif terhadap kebijakan dividen.
Kata Kunci: kebijakan deviden, perusahaan yang terdaftar dalam Bursa Efek Indonesia.