To convey this, BMKG created an official Instagram account called @msglowbeauty so that the message is conveyed quickly and comprehensively throughout Indonesia. Of course, MS Glow has the right communication strategy on digital media so that the message can be conveyed well and is of course responded to by the public or at least read by the general public on Instagram social media. The aim of this research is to analyze the digital communication strategy on @msglowbeauty on Instagram. Here, of course, MS Glow uses social media in the form of Instagram as new media to convey various information about skin care. Of course, the thing that is taken into consideration is the high and increasing number of Instagram users from Indonesia every year so that Instagram is considered effective for conveying this information. Apart from that, the dominant market segment of Instagram users is millennials and adults. This is of course related to the communication strategy conveyed by Instagram @msglowbeauty because the information conveyed is quite scientific information and of course only understood by people who are growing up or adults.

Abstract This research aims to analyze the marketing strategy of PT Indofood Sukses Makmur Tbk to enter the international market with a focus on Indomie instant noodle products. Obtain data from trusted sources such as academic journals and books through library research methods. A qualitative approach is used to understand Indomie's marketing strategy through content analysis and data interpretation. This company is famous for its high quality products and various innovations, especially in instant noodle products. Quality standardization in the production process is the key to success in the global market. Apart from that, PT Indofood Sukses Makmur Tbk applies the cost-plus method in determining export selling prices so that its products are flexible and competitive in the international market. In terms of distribution, the company attaches great importance to quality, timeliness, safety and transportation costs. Indomie products are distributed through large wholesalers and retailers and are popular in overseas markets such as Australia. The findings show that effective and efficient marketing strategies have helped PT Indofood Sukses Makmur Tbk maintain and expand its global market share.