This study explains the impact of digital marketing growth and business ethics on the competitive advantage of Micro, Small, and Medium Enterprises (MSMEs) in Cikarang. MSMEs have competed intensively in this digital era, so it is important to use innovative digital marketing and uphold business ethics to gain customer trust. However, most MSMEs in Cikarang still find it difficult to implement effective digital marketing strategies and business ethics in their daily operations, resulting in low competitive advantage. In the real world, this study uses a quantitative approach by distributing questionnaires to 60 MSME actors in Cikarang. The results show that the development of digital marketing and business ethics simultaneously have a significant influence on the competitive advantage of MSMEs. Although the role of digital marketing is significant, business ethics has a greater influence in shaping the competitive advantage of MSMEs in Cikarang. This means that MSMEs in Cikarang not only need to develop digital marketing, but also must prioritize business ethics to achieve sustainable competitive advantage..

Previous research has extensively observed how International Environmental Standards, commonly known as ISO 14000. However, research on the influence between X1, X2, and Y at PT. Futaba Industrial Indonesia has not been conducted before.  Therefore, this study aims to analyze the influence of the work environment and customer satisfaction on the implementation of the ISO 14000 environmental management system.  Using a quantitative approach, data were collected through questionnaires distributed to 52 respondents, consisting of employees at various levels of positions using the Simple Random Sampling technique.  The research results show that the work environment variable has a significant impact on the implementation of ISO 14000.  In addition, customer satisfaction also becomes an important factor in supporting the success of this system.  This research emphasizes the importance of good workplace environmental management and improving customer satisfaction to ensure optimal environmental sustainability through the implementation of the international ISO 14000 standards.