THE ROLE OF INCLUSIVE LEADERSHIP IN ENHANCING TALENT RETENTION AMONG REMOTE WORKFORCE: A MULTINATIONAL STUDY
(Kusna Djati Purnama, Agustinus Wardi, Galuh Aditya)
DOI : 10.51903/rkx6dd80
- Volume: 5,
Issue: 1,
Sitasi : 0 31-May-2025
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| Last.23-Jul-2025
Abstrak:
The transformation of the workplace in the digital era has pushed organizations to adopt more adaptive and inclusive leadership styles, particularly in managing and retaining talent. Inclusive leadership is believed to foster a psychologically safe work environment, build trust, and enhance employee engagement—key factors influencing talent retention decisions. This study aims to examine the impact of inclusive leadership on talent retention, by exploring the mediating roles of psychological safety, trust, and employee engagement. A quantitative approach was employed through an online survey involving 150 respondents from the professional and technology sectors. Data analysis was conducted using multiple linear regression and Structural Equation Modeling (SEM) with the support of SPSS and SmartPLS. The findings reveal that inclusive leadership significantly influences talent retention, both directly and indirectly through the three mediating variables. These results highlight the importance of leadership styles that are attuned to employees’ psychological needs. Theoretically, this study contributes to the growing body of literature on leadership and employee retention. Practically, it offers strategic recommendations for organizations to develop sustainable human resource management policies focused on employee well-being—particularly in the context of an increasingly digital and flexible work environment.
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2025 |
BEHAVIORAL BIASES AND FINANCIAL RISK TOLERANCE: A COMPARATIVE ANALYSIS BETWEEN MILLENNIAL AND GEN Z INVESTORS IN EMERGING MARKETS
(Nanik Qosidah, Kusna Djati Purnama, Henny)
DOI : 10.51903/jiab.v5i1.1043
- Volume: 5,
Issue: 1,
Sitasi : 0 31-May-2025
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| Last.23-Jul-2025
Abstrak:
Perkembangan teknologi digital telah mendorong generasi milenial dan Gen Z di Indonesia untuk aktif berinvestasi melalui instrumen berbasis teknologi. Namun, keputusan investasi mereka masih dipengaruhi oleh bias perilaku seperti overconfidence, herding, dan loss aversion, yang berdampak pada tingkat toleransi risiko keuangan. Penelitian ini bertujuan menganalisis pengaruh ketiga jenis bias tersebut terhadap toleransi risiko serta membandingkan perbedaannya antara Milenial dan Gen Z. Penelitian dilakukan dengan pendekatan kuantitatif melalui survei kepada 500 responden dari kedua generasi, menggunakan kuesioner skala Likert 5 poin. Data dianalisis menggunakan Structural Equation Modeling (SEM) melalui SmartPLS, termasuk uji multi-group analysis untuk membandingkan antar generasi. Hasil menunjukkan bahwa overconfidence meningkatkan toleransi risiko, sementara loss aversion menurunkannya. Pengaruh herding bervariasi di antara kedua generasi, menunjukkan perbedaan karakteristik perilaku investasi. Temuan ini memperkaya literatur perilaku keuangan dengan konteks lokal dan menyoroti pentingnya pendekatan edukasi keuangan yang disesuaikan dengan profil generasi. Selain itu, hasil penelitian ini membuka peluang pemanfaatan teknologi, termasuk kecerdasan buatan (AI), untuk membantu investor muda dalam mengenali dan mengelola bias perilaku serta meningkatkan pengambilan keputusan keuangan yang lebih rasional dan adaptif di era digital.
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2025 |
The Evolution and Challenges of CRM Implementation in the Digital Economy: A Systematic Literature Review
(Kusna Djati Purnama, Heni Susilowati)
DOI : 10.51903/jmi.v3i2.39
- Volume: 3,
Issue: 2,
Sitasi : 0 23-Aug-2024
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| Last.23-Jul-2025
Abstrak:
This study aims to examine the evolution of Customer Relationship Management (CRM) implementation and its challenges in the digital economy over the past 15 years, focusing particularly on Small And Medium-Sized Enterprises (SMEs). A Systematic Literature Review (SLR) approach was employed, utilizing the Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA) guidelines, resulting in the analysis of 36 selected articles from an initial pool of 291. The results indicate a significant increase in CRM adoption, especially among SMEs during the COVID-19 pandemic, highlighting that CRM enhances customer loyalty, satisfaction, and operational efficiency while also fostering innovation. However, challenges such as high implementation costs, data security concerns, and a lack of technological knowledge persist. This research contributes to existing literature by providing insights into CRM adoption trends and challenges, emphasizing the need for integrated security measures and support for SMEs to maximize CRM benefits.
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2024 |
The Evolution and Challenges of CRM Implementation in the Digital Economy: A Systematic Literature Review
(Kusna Djati Purnama, Heni Susilowati)
DOI : 10.51903/jmi.v3i2.38
- Volume: 3,
Issue: 2,
Sitasi : 0 22-Aug-2024
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| Last.23-Jul-2025
Abstrak:
This study aims to examine the evolution of Customer Relationship Management (CRM) implementation and its challenges in the digital economy over the past 15 years, focusing particularly on Small And Medium-Sized Enterprises (SMEs). A Systematic Literature Review (SLR) approach was employed, utilizing the Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA) guidelines, resulting in the analysis of 36 selected articles from an initial pool of 291. The results indicate a significant increase in CRM adoption, especially among SMEs during the COVID-19 pandemic, highlighting that CRM enhances customer loyalty, satisfaction, and operational efficiency while also fostering innovation. However, challenges such as high implementation costs, data security concerns, and a lack of technological knowledge persist. This research contributes to existing literature by providing insights into CRM adoption trends and challenges, emphasizing the need for integrated security measures and support for SMEs to maximize CRM benefits.
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2024 |
Impact Analysis of Artificial Intelligence Utilization in Enhancing Business Decision-Making in the Financial Sector
(Titin Hargyatni, Kusna Djati Purnama, Galuh Aninditiyah)
DOI : 10.51903/jmi.v3i2.36
- Volume: 3,
Issue: 2,
Sitasi : 0 22-Aug-2024
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| Last.23-Jul-2025
Abstrak:
The financial sector has experienced significant transformation with the adoption of Artificial Intelligence (AI) technology, particularly in improving business decision-making. This study aims to analyze the impact of AI on decision-making quality, focusing on risk analysis and portfolio management in Indonesia's financial sector. A mixed-method approach was utilized, combining quantitative and qualitative data to provide a comprehensive view of AI’s role in financial decision-making processes. Quantitative data were gathered through surveys of 50 respondents from various financial institutions, while qualitative data were obtained from semi-structured interviews with industry executives. The findings indicate that AI significantly enhances risk analysis accuracy by 25%, optimizes portfolio management, accelerates decision-making processes, and improves operational efficiency by automating manual tasks and reducing human errors. Despite these benefits, the study also identifies challenges such as data quality issues and high implementation costs, which hinder the broader adoption of AI in the financial sector. The study concludes that AI offers substantial potential to improve decision-making in the financial industry, but addressing data infrastructure and training needs is critical for achieving optimal outcomes
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2024 |
PENGUATAN ENTREPRENEURSHIP SISWA SISWI SMKN 6 SUKOHARJO SEBAGAI CALON ENTREPRENEUR MUDA
(Heni Susilowati, Erlinda Sholihah, Titin Hargyatni, Erwan Nurhidayat, Jaelani, Pemilia Sulistowati, Kusna Djati Purnama)
DOI : 10.51903/community.v3i1.343
- Volume: 3,
Issue: 1,
Sitasi : 0 19-Jun-2023
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| Last.23-Jul-2025
Abstrak:
Lulusan SMK yang diharapkan memiliki kualifikasi pengetahuan, kecakapan dan keahlian ternyata masih banyak kendala dan tantangan. Ada kesenjangan (gap) antara pengetahuan dan ketrampilan para lulusan SMK dengan spesifikasi keahlian yang diminta dunia kerja. Pemerintah terus mendorong akselerasi pengembangan ekosistem kewirausahaan untuk mempercepat pemulihan dan pembangunan ekonomi. Perrguruan tinggi dapat berkontribusi dalam meningkatkan minat siswa SMK terhadap entrepreneurship berdasarkan pengetahuan dan inovasi. Sekolah Tinggi Ilmu Ekonomi Studi Ekonomi Modern (STIE STEKOM) melakukan Pengabdian Kepada Masyrakat untuk mengedukasi pentingnya pengenalan entrepreneurship kepada siswa-siswi SMKN 6 Sukoharjo. Penguatan kewirausahaan yang efektif dilakukan diharapkan dapat meningkatkan kecakapan siswa siswi sebagai calon entrepreneur muda dengan memberikan penyuluhan membahas penilaian diri sebagai modal emtrepreneurship, cara berkomunikasi yang efektif dalam berbisnis, rencana bisnis model canvas, strategi berbisnis di era digital dan modal usaha untuk keberlangsungan bisnis.
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2023 |
The Framework of Customer Engagement on Customer Satisfaction : The Antecedents and Consequences
(Titin Hargyatni, Kusna Djati Purnama, Danang Wiratnoko, Robby Andika Kusumajaya, Sri Handoko)
DOI : 10.51903/jmi.v1i1.146
- Volume: 1,
Issue: 1,
Sitasi : 0 22-Apr-2022
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| Last.23-Jul-2025
Abstrak:
This study examines the relationship between requirements and framework development in Customer Engagement (CE). In this paper it is developed based on engagement theory with the assumption that satisfying relationships will be able to create emotional relationships so that colleagues will be involved and bound to each other. Based on theoretical studies, this paper proposes a framework that examines the components that exist in CE, antecedents. involved and the consequences of CE. To complete the study, we also discuss how the type of industry, company characteristics - Business to Business vs Business to Consumer - and value and level of involvement affect the satisfaction relationship, both direct and indirect contributions from the point of view of emotional involvement in Customer Engagement. Next, examine the development of Customer Engagement and how to maximize company performance by making appropriate strategic changes. The findings of this paper are the relationship between emotions and the indirect contribution of customers’ needs to be improved to the company's service industry with the B2B concept for products/services with a high level of involvement; Furthermore, it is also necessary to improve services for products or services with a high level of brand value and companies that provide a higher level of satisfaction.
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2022 |