Damage that occurs to manufactured goods can occur due to several things, such as in the manufacturing process, in the packaging process or during the delivery process. To find out where when the goods were damaged and the factors causing the damage to the goods as well as the efforts made to reduce the damage to the goods, an investigation was carried out at the time of unloading the goods, to find out where the damage to the goods occurred so as not to harm the recipient of the goods if they received the goods in damage condition.Based on multiple linear regression analysis, the results obtained are Y = 3.133 + 0.044 X1, + 0.402 X2 + 0.299 X3 + . Partial test results of machine (X1), material (X2), man power (X3) have a positive and significant effect on damage goods. It is proven by the results of the comparison of the value of t count with t table and with a significant level comparison of 5% (0.05) where the machine variable t count (0.413) < t table (1.98609), material variable t count (3.142) > t table (1.98609), variable man power t count (2.990) > t table (1.98609). The R2 test of machines, materials and man power gave a significant effect on damage goods by 43.6%, while the remaining 56.4% was explained by other causes outside the model variables that were not examined.

There are so many companies nowadays, some are large companies and some are small companies. Every company certainly hopes to continue to exist in an era of intense competition. Without realizing it, technology is also experiencing rapid development too. The problem faced by companies is how to improve employee performance with current technology. The company realizes that employee performance is very important so that the company can compete with other companies. One way to improve company performance is by digitalizing the company. Steps that companies can take in implementing company digitalization are: creating a business website, carrying out digital marketing, implementing cloud computing, utilizing big data, implementing AI technology, and participating in digital training for their employees.

Abstract: Indonesia, which consists of thousands of islands, reaching 17,001 islands, is known as a maritime country because the ocean area is larger than the land area, around 2/3 of the total area of ??Indonesia. Sea transportation as part of the National Transportation System needs to unite all regions of Indonesia. Maritime transportation accidents occur due to 3 (three) important factors, namely human error, technical factors and weather (natural) factors.
The purpose of this research is to analyze the influence between the independent variables, namely the Role of Harbor Master, Communication Ability and ISM Code, for the dependent variable, namely Shipping Safety. The population in this study was 130 people consisting of ship crew and employees of the PT. ASDP Indonesia Ferry (Persero) Padang Bai Branch who had knowledge classification about shipping safety and the sample in this study was 100 respondents with the technique used was non-probability sampling technique namely by using quota sampling. The analytical method used is descriptive analysis and quantitative analysis, data is analyzed using multiple linear regression analysis with the help of the Statistical Package For Social Science (SPSS) software.
The results of this research by testing the t-test hypothesis show that the variables Role of Harbormaster, Communication Ability and ISM Code have a positive and significant effect on shipping safety at the Padang Bai Bali Ferry Port. Based on the results of the research, it can be seen that the research model of the multiple linear regression equation is Y = 2.898 + 0.436X1 + 0.214X2 + 0.189X3 + µ. From the regression results, it can be seen that the variable that has the most dominant influence on shipping safety is the role of the harbor master variable with a regression coefficient of 0.436. With the r square test of 0.526 or 52.6%, which means that the increase in shipping safety at the Padang Bai Bali Ferry Port is influenced by the Role of the Harbor Master, Communication Ability and ISM Code, namely 52.6% and other factors that influence the increase in shipping safety at the Padang Ferry Port Bai Bali was 47.4%.