The purpose of this study is to find out how the marketing strategies carried out by Casual Culture.co brands to increase sales. This type of research uses qualitative research. This study used primary data. The data collection techniques used in this study were observation, interviews and documentation.
The results of this study show that the marketing strategy carried out is to use attributes on products that include quality, design, service, price and brand. From the research on marketing strategies carried out by Casual Culture.co less optimal and less efficient, therefore the author provides advice or input to implement aggressive marketing strategies to increase sales volume so as to get maximum profits.

This study to determine the effect of organizational commitment on employee performance at PT. Senyum Sehat Sejahtera. This study uses quantitative research with an descriptive approach. In this study saturated sampling was used as a sampling technique, as many as 20 employees at the company as samples in this study. Data collection techniques were in the form of observation and questionnaires. The results of this study indicate that Organizational Commitment (X1) has a partially positive and significant effect on Employee Performance.